Edward Sapir (18841939). Language: An Introduction to the Study of Speech. 1921.
which the others do not possess (think of storm and stress). If we have browsed much in our childhood days in books of the Spanish Main, hurricane is likely to have a pleasurably bracing tone; if we have had the misfortune to be caught in one, we are not unlikely to feel the word as cold, cheerless, sinister.
The feeling-tones of words are of no use, strictly speaking, to science; the philosopher, if he desires to arrive at truth rather than merely to persuade, finds them his most insidious enemies. But man is rarely engaged in pure science, in solid thinking. Generally his mental activities are bathed in a warm current of feeling and he seizes upon the feeling-tones of words as gentle aids to the desired excitation. They are naturally of great value to the literary artist. It is interesting to note, however, that even to the artist they are a danger. A word whose customary feeling-tone is too unquestioningly accepted becomes a plushy bit of furniture, a cliché. Every now and then the artist has to fight the feeling-tone, to get the word to mean what it nakedly and conceptually should mean, depending for the effect of feeling on the creative power of an individual juxtaposition of concepts or images.