Sir James George Frazer (18541941). The Golden Bough. 1922.
In this last case no scruple seems to be felt about communicating a mans name to strangers, and no ill effects appear to be dreaded as a consequence of divulging it; harm is only done when a name is spoken by its owner. Why is this? and why in particular should a man be thought to stunt his growth by uttering his own name? We may conjecture that to savages who act and think thus a persons name only seems to be a part of himself when it is uttered with his own breath; uttered by the breath of others it has no vital connexion with him, and no harm can come to him through it. Whereas, so these primitive philosophers may have argued, when a man lets his own name pass his lips, he is parting with a living piece of himself, and if he persists in so reckless a course he must certainly end by dissipating his energy and shattering his constitution. Many a broken-down debauchee, many a feeble frame wasted with disease, may have been pointed out by these simple moralists to their awe-struck disciples as a fearful example of the fate that must sooner or later overtake the profligate who indulges immoderately in the seductive habit of mentioning his own name.
However we may explain it, the fact is certain that many a savage evinces the strongest reluctance to pronounce his own name, while at the same time he makes no objection at all to other people pronouncing it, and will even invite them to do so for him in order to satisfy the curiosity of an inquisitive stranger. Thus in some parts of Madagascar it is taboo for a person to tell his own name, but a slave or attendant will answer for him. The same curious inconsistency, as it may seem to us, is recorded of some tribes of American Indians. Thus we are told that the name of an American Indian is a sacred thing, not to be divulged by the owner himself without due consideration. One may ask a warrior of any tribe to give his name, and the question will be met with either a point-blank refusal or the more diplomatic evasion that he cannot understand what is wanted of him. The moment a friend approaches, the warrior first interrogated will whisper what is wanted, and the friend can tell the name, receiving a reciprocation of the courtesy from the other. This general statement applies, for example, to the Indian tribes of British Columbia, as to whom it is said that one of their strangest prejudices, which appears to pervade all tribes alike, is a dislike to telling their namesthus you never get a mans right name from himself; but they will tell each others names without hesitation. In the whole of the East Indian Archipelago the etiquette is the same. As a general rule no one will utter his own name. To enquire, What is your name? is a very indelicate question in native society. When in the course of administrative or judicial business a native is asked his name, instead of replying he will look at his comrade to indicate that he is to answer for him, or he will say straight out, Ask him. The superstition is current all over the East Indies without exception, and it is found also among the Motu and Motumotu tribes, the Papuans of Finsch Haven in North New Guinea, the Nufoors of Dutch New Guinea, and the Melanesians of the