Edward William Bok > The Americanization of Edward Bok > Page 111



Edward William Bok (1863–1930). The Americanization of Edward Bok. 1921.

Page 111

for a set of books to be called “Short Stories by American Authors.” The correspondence for this series was dictated to Bok, and he decided to read after Mr. Burlingame and thus get an idea of the best fiction of the day. So whenever his chief wrote to an author asking for permission to include his story in the proposed series, Bok immediately hunted up the story and read it.

Later, when the house decided to start Scribner’s Magazine, and Mr. Burlingame was selected to be its editor, all the preliminary correspondence was dictated to Bok through his employers, and he received a firsthand education in the setting up of the machinery necessary for the publication of a magazine. All this he eagerly absorbed.

He was again fortunate in that his desk was placed in the advertising department of the house; and here he found, as manager, an old-time Brooklyn boy friend with whom he had gone to school: Frank N. Doubleday, to-day the senior partner of Doubleday, Page and Company. Bok had been attracted to advertising through his theatre programme and Brooklyn Magazine experience, and here was presented a chance to learn the art at first hand and according to the best traditions. So, whenever his stenographic work permitted, he assisted Mr. Doubleday in preparing and placing the advertisements of the books of the house.

Mr. Doubleday was just reviving the publication of a house-organ called The Book Buyer, and, given a chance to help in this, Bok felt he was getting back into the periodical field, especially since, under Mr.



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