Edward William Bok > The Americanization of Edward Bok > Page 12

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Edward William Bok (1863–1930). The Americanization of Edward Bok. 1921.


Page 12

he had a competitor; then two and soon three. Edward immediately met the challenge; he squeezed half a dozen lemons into each pail of water, added some sugar, tripled his charge, and continued his monopoly by selling “Lemonade, three cents a glass.” Soon more passengers were asking for lemonade than for plain drinking-water!

One evening Edward went to a party of young people, and his latent journalistic sense whispered to him that his young hostess might like to see her social affair in print. He went home, wrote up the party, being careful to include the name of every boy and girl present, and next morning took the account to the city editor of the Brooklyn Eagle, with the sage observation that every name mentioned in that paragraph represented a buyer of the paper, who would like to see his or her name in print, and that if the editor had enough of these reports he might very advantageously strengthen the circulation of The Eagle. The editor was not slow to see the point, and offered Edward three dollars a column for such reports. On his way home, Edward calculated how many parties he would have to attend a week to furnish a column, and decided that he would organize a corps of private reporters himself. Forthwith, he saw every girl and boy he knew, got each to promise to write for him an account of each party he or she attended or gave, and laid great stress on a full recital of names. Within a few weeks, Edward was turning in to The Eagle from two to three columns a week; his pay was raised to four dollars a column; the editor was pleased in having started a department that no other paper carried,

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