Edward William Bok > The Americanization of Edward Bok > Page 171



Edward William Bok (1863–1930). The Americanization of Edward Bok. 1921.

Page 171

at her son. “You have no right to read these,” she said. The son readily agreed.

His instinct had correctly interpreted the need, but he never dreamed how far the feminine nature would reveal itself on paper.

The next morning the editor, with his letters, took the train for New York and sought his friend, Mrs. Isabel A. Mallon, the “Bab” of his popular syndicate letter.

“Have you read this department?” he asked, pointing to the page in the magazine.

“I have,” answered Mrs. Mallon. “Very well done, too, it is. Who is ‘Ruth Ashmore’?’

“You are,” answered Edward Bok. And while it took considerable persuasion, from that time on Mrs. Mallon became Ruth Ashmore, the most ridiculed writer in the magazine world, and yet the most helpful editor that ever conducted a department in periodical literature. For sixteen years she conducted the department, until she passed away, her last act being to dictate a letter to a correspondent. In those sixteen years she had received one hundred and fifty-eight thousand letters: she kept three stenographers busy, and the number of girls who to-day bless the name of Ruth Ashmore is legion.

But the newspaper humorists who insisted that Ruth Ashmore was none other than Edward Bok never knew the partial truth of their joke!

The editor soon supplemented this department with one dealing with the spiritual needs of the mature woman. “The King’s Daughters” was then an organization



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