Edward William Bok > The Americanization of Edward Bok > Page 191



Edward William Bok (1863–1930). The Americanization of Edward Bok. 1921.

Page 191

enough ammunition to last for some time; and he turned his attention to building up a more permanent basis for his magazine.

The two authors of that day who commanded more attention than any others were William Dean Howells and Rudyard Kipling. Bok knew that these two would give to his magazine the literary quality that it needed, and so he laid them both under contribution. He bought Mr. Howells’s new novel, “The Coast of Bohemia,” and arranged that Kipling’s new novelette upon which he was working should come to the magazine. Neither the public nor the magazine editors had expected Bok to break out along these more permanent lines, and magazine publishers began to realize that a new competitor had sprung up in Philadelphia. Bok knew they would feel this; so before he announced Mr. Howells’s new novel, he contracted with the novelist to follow this with his autobiography. This surprised the editors of the older magazines, for they realized that the Philadelphia editor had completely tied up the leading novelist of the day for his next two years’ output.

Meanwhile, in order that the newspapers might be well supplied with barbs for their shafts, he published an entire number of his magazine written by famous daughters of famous men. This unique issue presented contributions by the daughters of Charles Dickens, Nathaniel Hawthorne, President Harrison, Horace Greeley, William M. Thackeray, William Dean Howells, General Sherman, Julia Ward Howe, Jefferson Davis, Mr. Gladstone, and a score of others. This issue simply filled the paragraphers with glee. Then once more Bok turned to


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