Edward William Bok > The Americanization of Edward Bok > Page 233



Edward William Bok (1863–1930). The Americanization of Edward Bok. 1921.

Page 233

by the former President had been very successful; Bok felt that they had accomplished much in making his women readers familiar with their country and the machinery of its government. After this, which had been undeniably solid reading, Bok reasoned that the supplementary articles, in lighter vein, would serve as a sort of dessert. And so it proved.

Bok now devoted his attention to strengthening the fiction in his magazine. He sought Mark Twain, and bought his two new stories; he secured from Bret Harte a tale which he had just finished; and then ran the gamut of the best fiction writers of the day, and secured their best output. Marion Crawford, Conan Doyle, Sarah Orne Jewett, John Kendrick Bangs, Kate Douglas Wiggin, Hamlin Garland, Mrs. Burton Harrison, Elizabeth Stuart Phelps, Mary E. Wilkins, Jerome K. Jerome, Anthony Hope, Joel Chandler Harris, and others followed in rapid succession.

He next turned for a moment to his religious department, decided that it needed a freshening of interest, and secured Dwight L. Moody, whose evangelical work was then so prominently in the public eye, to conduct “Mr. Moody’s Bible Class” in the magazine—practically a study of the stated Bible lesson of the month with explanation in Moody’s simple and effective style.

The authors for whom the Journal was now publishing attracted the attention of all the writers of the day, and the supply of good material became too great for its capacity. Bok studied the mechanical makeup, and felt that by some method he must find more room in the front portion. He had allotted the first



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