Edward William Bok > The Americanization of Edward Bok > Page 239



Edward William Bok (1863–1930). The Americanization of Edward Bok. 1921.

Page 239

into a first-class periodical devoted to the general subject of a better American architecture, gardening, and interior decoration, with special application to the small house. The magazine was purchased, and while Bok was collecting his material for a number of issues ahead, he edited and issued, for copyright purposes, a four-page magazine.

An opportunity now came to Mr. Curtis to purchase The Saturday Evening Post, a Philadelphia weekly of honored prestige, founded by Benjamin Franklin. It was apparent at once that the company could not embark upon the development of two magazines at the same time, and as a larger field was seen for The Saturday Evening Post, it was decided to leave Country Life in abeyance for the present.

Mr. Frank Doubleday, having left the Scribners and started a publishing-house of his own, asked Bok to transfer to him the copyright and good will of Country Life—seeing that there was little chance for The Curtis Publishing Company to undertake its publication. Mr. Curtis was willing, but he knew that Bok had set his heart on the new magazine and left it for him to decide. The editor realized, as the Doubleday Company could take up the magazine at once, the unfairness of holding indefinitely the field against them by the publication of a mere copyright periodical. And so, with a feeling as if he were giving up his child to another father, Bok arranged that The Curtis Publishing Company should transfer to the Doubleday, Page Company all rights to the title and periodical of which the present beautiful publication Country Life is the outgrowth.


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