Edward William Bok > The Americanization of Edward Bok > Page 257



Edward William Bok (1863–1930). The Americanization of Edward Bok. 1921.

Page 257

high, the magazine practically being barred from the news-stands. But again the result was to the lasting benefit of the community.

Memphis, Tennessee, came next, but here a different spirit was met. Although some resentment was expressed, the general feeling was that a service had been rendered the city, and that the only wise and practical solution was for the city to meet the situation. The result here was a group of municipal buildings costing millions of dollars, photographs of which The Ladies’ Home Journal subsequently published with gratification to itself and to the people of Memphis.

Cities throughout the country now began to look around to see whether they had dirty spots within their limits, not knowing when the McFarland photographers might visit them. Bok received letters from various municipalities calling his attention to the fact that they were cognizant of spots in their cities and were cleaning up, and asking that, if he had photographs of these spots, they should not be published.

It happened that in two such instances Bok had already prepared sets of photographs for publication. These he sent to the mayors of the respective cities, stating that if they would return them with an additional set showing the spots cleaned up there would be no occasion for their publication. In both cases this was done. Atlanta, Georgia; New Haven, Connecticut; Pittsburgh, Cincinnati, and finally Bok’s own city of Philadelphia were duly chronicled in the magazine; local storms broke and calmed down—with the spots in every instance improved.



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