Edward William Bok > The Americanization of Edward Bok > Page 386



Edward William Bok (1863–1930). The Americanization of Edward Bok. 1921.

Page 386

Nor did he, in the slightest degree, improve the dance situation. The public refused to try the new Castle dances, and kept on turkey-trotting and bunny-hugging.

The Ladies’ Home Journal followed the Castle lessons with a series of the most beautiful dances of Madam Pavlowa, the Russian dancer, hoping to remove the unfavorable impression of the former series. But it was only partially successful. Bok had made a mistake in recognizing the craze at all; he should have ignored it, as he had so often in the past ignored other temporary, superficial hysterics of the public. The Journal readers knew the magazine had made a mistake and frankly said so.

Which shows that, even after having been for over twenty-five years in the editorial chair, Edward Bok was by no means infallible in his judgment of what the public wanted or would accept.

No man is, for that matter.



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