Edward William Bok > The Americanization of Edward Bok > Page 390



Edward William Bok (1863–1930). The Americanization of Edward Bok. 1921.

Page 390

general secretary of the International Y. M. C. A. Committee.

The editor had been told that the question of food would come to be of paramount importance; he knew that Herbert Hoover had been asked to return to America as soon as he could close his work abroad, and he cabled over to his English representative to arrange that the proposed Food Administrator should know, at first hand, of the magazine and its possibilities for the furtherance of the proposed Food Administration work.

The Food Administration was no sooner organized than Bok made arrangements for an authoritative department to be conducted in his magazine, reflecting the plans and desires of the Food Administration, and Herbert Hoover’s first public declaration as food administrator to the women of America was published in The Ladies’ Home Journal. Bok now placed all the resources of his four-color press-work at Mr. Hoover’s disposal; and the Food Administration’s domestic experts, in conjunction with the full culinary staff of the magazine, prepared the new war dishes and presented them appetizingly in full colors under the personal endorsement of Mr. Hoover and the Food Administration. From six to sixteen articles per month were now coming from Mr. Hoover’s department alone.

The Department of Agriculture was laid under contribution by the magazine for the best ideas for the raising of food from the soil in the creation of war-gardens.

Doctor Anna Howard Shaw had been appointed chairman of the National Committee of the Women’s Council of National Defence, and Bok arranged at



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