Edward William Bok > The Americanization of Edward Bok > Page 393



Edward William Bok (1863–1930). The Americanization of Edward Bok. 1921.

Page 393

and exhausted even the largest editions that could be printed. A source of continual astonishment was the number of copies of the magazine found among the boys in France; it became the third in the official War Department list of the most desired American periodicals, evidently representing a tie between the boys and their home folks. But all these “war” features, while appreciated and desirable, were, after all, but a side-issue to the more practical economic work of the magazine. It was in this service that the magazine excelled, it was for this reason that the women at home so eagerly bought it, and that it was impossible to supply each month the editions called for by the extraordinary demand.

Considering the difficulties to be surmounted, due to the advance preparation of material, and considering that, at the best, most of its advance information, even by the highest authorities, could only be in the nature of surmise, the comprehensive manner in which The Ladies’ Home Journal covered every activity of women during the Great War, will always remain one of the magazine’s most noteworthy achievements. This can be said without reserve here, since the credit is due to no single person; it was the combined, careful work of its entire staff, weighing every step before it was taken, looking as clearly into the future as circumstances made possible, and always seeking the most authoritative sources of information.

Bok merely directed. Each month, before his magazine went to press, he sought counsel and vision from at least one of three of the highest sources; and upon this


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