Edmund Burke (17291797). On the Sublime and Beautiful. The Harvard Classics. 190914.
General Words Before Ideas
MR. LOCKE has somewhere observed, with his usual sagacity, that most general words, those belonging to virtue and vice, good and evil, especially, are taught before the particular modes of action to which they belong are presented to the mind; and with them, the love of the one, and the abhorrence of the other; for the minds of children are so ductile, that a nurse, or any person about a child, by seeming pleased or displeased with anything, or even any word, may give the disposition of the child a similar turn. When, afterwards the several occurrences in life come to be applied to these words, and that which is pleasant often appears under the name of evil; and what is disagreeable to nature is called good and virtuous; a strange confusion of ideas and affections arises in the minds of many; and an appearance of no small contradiction between their notions and their actions. There are many who love virtue and who detest vice, and this not from hypocrisy or affection, who notwithstanding very frequently act ill and wickedly in particulars without the least remorse; because these particular occasions never come into view, when the passions on the side of virtue were so warmly affected by certain words heated originally by the breath of others; and for this reason, it is hard to repeat certain sets of words, though owned by themselves unoperative, without being in some degree affected; especially if a warm and affecting tone of voice accompanies them, as suppose,
Wise, valiant, generous, good, and great.
These words, by having no application, ought to be unoperative; but when words commonly sacred to great occasions are used, we are affected by them even without the occasions. When words which have been generally so applied are put together without any rational view, or in such a manner that they do not rightly agree with each other, the style is called bombast. And it requires in several cases much good sense and experience to be guarded against the force of such language; for when propriety is neglected, a greater number of these affecting words may be taken into the service and a greater variety may be indulged in combining them.