Simpsons Contemporary Quotations, compiled by James B. Simpson. 1988.
NUMBER:
8416
AUTHOR:
Edward R Murrow, CBS News
QUOTATION:
If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show would be more profitable.
ATTRIBUTION:
On receiving 1964 Family of Man Award, quoted by Alexander Kendrick Prime Time Little, Brown 69
SUBJECTS:
Communications & the Arts: Radio & Television: Personalities