Apple Discussion Post
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Apr 3, 2024
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1. Use Porter's model of industry analysis to describe the structure of the PC industry for each of the 5 forces and complements:
The threat of new entrants is relatively low.
Current brands are already established with consumers.
Current proprietary tech is considered essential, and new entrants don’t have access.
New entrants need massive capital to try and enter the field.
The competitive rivalry is fierce.
Competitors offer similar products.
Competitors will match prices.
Innovation is always happening and must be matched.
The threat of substitutes has been growing.
Phones and tablets have started to replace PCs.
Mobile computing cuts down on the need for PCs.
Consumers have started to turn to cloud-based offerings instead of traditional software.
The bargaining power of suppliers is very high.
Tech is dominated by few sellers.
Tech is always in high demand.
Switching suppliers could come at massive cost.
Buyers have decent bargaining power.
Lots to choose from.
Can easily compare prices.
Consumers have relatively low switching cost.
2. Why did Apple have such a hard time maintaining its competitive advantage from
late 80's to 1990’s
Apple had a poor marketing strategy, generally failed at making what they offered feel unique.
I feel like Steve Jobs himself was a hinderance, in the early days a lot of employees hated him.
Not a whole lot of distinction, they were initially seen as a lesser version of already established players in the market.
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