MARKETING AND SRATEGY

McDonald’s Global Compensation Practices: This feature explores McDonald’s efforts to develop a global compensation and performance appraisal strategy. McDonald’s, which has over 400,000 managers and senior employees working in 118 different countries, wants its new program to provide some standardization of compensation and performance appraisal for the firm, but at the same time, allow subsidiaries to tailor the program to local market conditions.   Discussion Questions 1. What does McDonald’s hope to gain from having a global compensation and performance appraisal system in place? 2. How does the compensation and performance appraisal system introduced at McDonald’s allow managers to take local market differences into account? Why is this type of approach important to employees? 3. How does McDonald’s approach help the company to consider local differences when reviewing the performance of different country managers and awarding bonus pay?

A market entry strategy is the planned method of delivering goods or services to a target market and distributing them there. Several entry modes like joint venture, direct investment, acquisition, indirect importing and direct importing are adopted by business entities to enter in new market. Once a firm named Nishat Linen decides to enter a foreign market, the question arises as to the best mode of entry. Discuss advantages and disadvantages of different entry modes that manager must need to consider when enter the foreign market? Moreover, being a marketer which entry mode you chose for the Nishat Linen and Why?

All economic market structures earn normal profit and are considered to be in the long run when    Question 19 options:   a)  Price equals marginal cost    b)  Price equals average total cost   c)  Price equals marginal revenue   d)  Price equals average revenue

Competition and big tech firms Big tech firms in digital markets are at the forefront of the public policy debate because of the central role they play in today's economy and society. A small number of firms dominate their respective markets, from online retailing to operating systems and from social networking to online search. These concentrations of economic power, along with concerns about anti-competitive conduct, have focused a lot of attention on these digital giants. Several of these firms have recently been or are currently under investigation by antitrust authorities in the USA, China and the European Union. Choose one or two of these markets and describe the alleged problems facing competition. Is high concentration leading to high profits and harming consumers and social welfare or are these firms dominant because they are efficient and provide good value to consumers? What are the most appropriate policy responses? A good selection of academic articles was published in a…

Global Competitiveness and Strategy of the Company Global Foreign Exchange and Capital Markets on Proposed Country For hypothetical paper about Apple wanting to pursure their products in Cuba.

Subject: Manegerial economics & policy Case study: PC World PC World is a major retailer of computers and related equipment in the United Kingdom, calling itself ‘the computer superstore’. The market features much heavy advertising by different types of seller: Time, Tiny and Gateway, who put together their own packages of components under their own names; Dell, which produces custom-made packages as well as standard offers; and retailers like Dixons and Comet which sell a variety of appliances. However, PC World probably out-advertises them all with its regular full-page spreads in the major national newspapers. Because of the nature of the product most of the advertisements feature packages at a special sale price. These packages often include a variety of software, and sometimes items like printers and scanners. The featured computers are highly competitive in terms of price, and include most major manufacturers, like Compaq, Packard Bell, Advent, Hewlett Packard, Apple and…

Cisco Corp. is exporting to the U.S. market. As Cisco does not have competition with any of the U.S. local firms, its only competitor is one Japanese firm. The Japanese firm instead obtains supplies from a Canadian firm.  Based on this information, Cisco Corp. has ____ exposure and the Japanese firm has ____ exposure. A. transaction; translation B. economic; transaction C. economic; translation D. translation; transaction

Question 5) Use this case study provided below to answer the question: Crowd farming platform Livestock Wealth is planning to establish presence in the Southern AfricanDevelopment Community (SADC) region over the next year after growing its asset valuation tobecome a R100 million business. The fintech platform says it has seen increased demand for itsinvestment products and services, particularly since the onset of COVID-19, as the pandemicfundamentally re-shapes the world of investment portfolios, with more South Africans seekingfinancial security.Developed by KwaZulu-Natal-born electro-mechanical engineer Ntuthuko Shezi, in 2015, LivestockWealth offers people with no access to land, time or skills the opportunity to own livestock withina professionally managed farming operation. Through the Web and mobile application, investorsare able to invest their money in cows and agricultural food products, rather than in unit trusts,shares or exchange-traded funds. In a telephonic interview…

Please answer 21, 22, 23. Thank you!.  21.  In order to enter a new market, your company decides to price its primary product relative to the price of the major competitor in the new market. To do so, which of the following should it consider? Group of answer choices a. The price that makes operations most efficient b. The competitor’s cost of goods sold c. Your company’s cost of goods sold d. The competitor’s retail price   22.  Unfortunately, Eastside Retail Store’s business has been falling off since Megastore came to the neighborhood. Chris, the sole owner, has to decide whether he will close the store or not. Two items are especially weighing in the decision. He has personally guaranteed a lease that has 2 years remaining on it (at $5,000 per month). He should keep the store open if the margin, not considering this lease, is at least   Group of answer choices a. $1 after paying himself a market wage b. Enough to cover the rent c. $30,000 d. $1 with his foregoing…

What condition must be met in order for an exchange to take place?   Question 44 options:   Each participant must hold on to his or her respective "something of value."   The items of value offered by the buyers and sellers must be tangible in nature, such as money and cars.   Products offered should be standardized by sellers.   Buyers and sellers must be able to communicate about the "something of value" available to each.   Marketers should conduct research to ascertain the need for new goods and services.

A company faces a recession. It has several strategic options to choose from. The company is willing to suffer a short-term decline in profitability if it maintains market share. Its best choice of strategy would be to: 1. implement a market development strategy 2. introduce an economy model 3. partially cut price and maintain perceived quality  4. cut price and perceived quality 5. raise price and perceived quality

Phoenix Electricity is the only company providing electricity in City H. What kind of market structure should be used to analyze Phoenix Electricity’s production decision?

Principles of EconomicsTitle: Market Structure Analysis  Objective:  The objective of this assignment is to analyze and compare the market structures of a company that fits the definition of a monopoly, a monopolistic competition, and an oligopoly. Students will gain insights into the business strategies, market behavior, and implications for consumers and competition in different market structures.  Instructions:  1) Company Selection - Each group should choose one company that clearly fits the definition of either a monopoly, monopolistic competition, or oligopoly. The selected companies can be local or international.  2) Market Structure Identification - Identify and describe the market structure in which each selected company operates. Provide evidence and reasons for classifying the company under the chosen market structure.  3) Characteristics Analysis - For each company, analyze and discuss the characteristics associated with its respective market structure. Consider factors…

QUESTION 5 Which one of the following statements about strategic investments is incorrect?   A. Locational choice (as in the linear city model)   B. R&D investment to reduce marginal cost of production can be an example of strategic investments.   C. Capacity choice (as in the Stackleberg-Spence-Dixit model) can be an example of strategic investments.   D. Price choice (as in the linear city model) is an example of strategic investments.

Which of the following is NOT an example of technology strategy?   Select one: a. Low technology businesses face many strategic issues, like standards and increasing returns that are much rarer with high technology businesses. b. Technological change opens up opportunities for new, high growth businesses in ways not possible in other settings. c. Technology strategy involves the use of intellectual property management to capture financial returns to a much greater degree than general business strategy. d. Technology strategy has to deal much more with issues of uncertainty than general business strategy because technological change is highly uncertain.   One company interested in the women's slipper market received its new product concept for a "warm and comfortable slipper that fits like an old shoe" from a crowd of 12 women from various socioeconomic backgrounds in Boston, USA. This is an example of:   Select one: a. Focus Groups b. Customer Survey c. Brainstorming d.…

Critically evaluate any two products (name of the product, specifications of theproduct, manufacturers details etc) of electronics goods or automobile goods and justify which brand product is the market leader in Oman and discuss what are the marketing strategiesrequired to make a good decision to be a market leader.

In recent years, the price of internet data has led to widespread anger in South Africa. Devise a strategy to address the different challenges posed by the market structure in the telecommunication sector with a view to bringing data prices down to lower levels than present and while creating jobs. The trade-offs inherent in your strategy must also be highlighted.

You are the COO for Tyson Foods, exploring potential markets for your next global expansion via production and greenfield investment. Two of the countries for your initial analysis are Canada and Mexico. Prepare a brief summary of the chief economic risks for the target country. (1) What aspects of environmental management are most important for Tyson Foods? (2) Based on these aspects, what are some relevant policies or issues in the target country? (3) Based solely on environmental concerns, which of your two countries is the best option for expansion, and why?

Competition and big tech firmsBig tech firms in digital markets are at the forefront of the public policy debate because of the central role they play in today's economy and society. A small number of firms dominate their respective markets, from online retailing to operating systems and from social networking to online search. These concentrations of economic power, along with concerns about anti-competitive conduct, have focused a lot of attention on these digital giants. Several of these firms have recently been or are currently under investigation by antitrust authorities in the USA, China and the European Union.Choose one or two of these markets and describe the alleged problems facing competition. Is high concentration leading to high profits and harming consumers and social welfare or are these firms dominant because they are efficient and provide good value to consumers? What are the most appropriate policy responses?A good selection of academic articles was published in a…

I would advise the CEO to first consider the appeal of their products. Why do people like them? What do they like about them? Are these tastes similar in other countries? I would want my CEO to perform an extensive market analysis, and alter the products for a competing market if need be. In this way, the company can avoid some of the common pitfalls for exporting their products.  If further help is needed, I would advise the company to consult with an export management company. Export management companies are export specialists that acts as an export marketing department for client firms. They are able to "provide comprehensive exporting services, including export documentation, logistics, and transportation." Furthermore, I would advise my CEO to identify market opportunities, understand foreign exchange risk, think about transportation costs and barriers to foreign trade, and to understand the challenges of doing business in a foreign market.  please help reply to this dicussion…

Queen Elizabeth has decided to auction off the crown jewels, and there are two bidders: Sultan Hassanal Bolkiah of Brunei and Sheikh Zayed Bin Sultan Al Nahyan of Abu Dhabi. The auction format is as follows: The Sultan and the Sheikh simultaneously submit a written bid. Exhibiting her well-known quirkiness, the Queen specifies that the Sultan’s bid must be an odd number (in hundreds of millions of English pounds) between 1 and 9 (that is, it must be 1, 3, 5, 7, or 9) and that the Sultan’s bid must be an even number between 2 and 10. The bidder who submits the highest bid wins the jewels and pays a price equal to his bid. The winning bidder’s payoff equals his valuation of the item less the price he pays, whereas the losing bidder’s payoff is 0. Assume that the Sultan has a valuation of 8 (hundred million pounds) and that the Sheikh has a valuation of 7.a. In matrix form, write down the strategic form of this game.b. Derive all Nash equilibria.

In recent years, the price of internet data has led to widespread anger in South Africa.Devise a strategy to address the different challenges posed by the market structure in the telecommunication sector with a view to bringing data prices down to lower levels than present and while creating jobs. The trade-offs inherent in your strategy must also be highlighted. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

Question One Management of AG Travel and Tour has identified two groups of individuals that would be interested in the vacation package consisting of room and board and/or entertainment. The maximum amount that group 1 is willing to pay for room and board is GHC 2500 and for entertainment is GHC 500. For group 2, the maximum amount they are willing to pay for room and board is GHC 1800 and for entertainment is GHC 750. Although AG Travel and Tour is not able to identify members of either group, it does know that each group values the components of the package differently. Assuming there are an equal number of members in each group and that the total membership in each group is a single individual. If the marginal cost of providing the service (room and board and/or entertainment) to each group is GHC 1000.i. How much will the hotel charge members of each group for the vacation package if it could identify the members in each group? ii. How much will the profit for AG Travel and Tour…