Business Brief 3

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School

Franklin University *

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723

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Economics

Date

Apr 24, 2024

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pdf

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4

Uploaded by Ahmad_AbuRabea on coursehero.com

1 To: Scott Murray From: Ahmad Jaradat Subject: ECON 723 Business Brief 3 Date: 03/08/2024
2 Introduction Spectrum The Spawn of Time Warner Cable and Charter Communications Memo 13. Time Warner Cable and Charter Communications, now known as Spectrum, have merged to combat the competition, in the cable television industry brought about by advancements. Spectrum is actively devising strategies based on market share data collected from a survey in the Metro area. The aim is to analyze this data to formulate measures for addressing the concentration within the cable industry and developing a strategy. Industry Concentration Calculations To assess the level of market concentration you should compute the Herfindahl Hirschman Index (HHI) for both 2015 and the present year. The HHI is derived by squaring the market share of each company operating within the market and then adding up these squared values. 10,000 to remove decimals. Subscriptions of Firms / Total Subscriptions = Market Share HHI in 2015= (45.2^2+35.2^2+8.94^2+11.76^2) 10,000= 3,500 HHI in Current Year= (44.2^2+34.54^2+8.7^2+11.79^2+0.68^2) 10,000= 3,361 Services Market Share % in 2015 Market Share % in Current Year Time warner 75,625 / 167,030= 45.2 74,520 / 168,310= 44.2 At & T 56,815 / 167,030= 35.2 58,140 / 168,310= 34.54 Dish 14,940 / 167,030=8.94 14,650 / 168,310= 8.7 Direct Tv 19,650 / 167,030= 11.76 19,850 / 168,310= 11.79 Google 0 / 167,030= 0 1,150 / 168,310= 0.68 Merger Concentration Calculations A new merger has been established between Direct TV and Dish Network. HHI in the Current Year with the merger= (44.2^2+34.54^2+20.49^2+0.68^2) 10,000= 3,566 Services Market Share % in Current Year Time warner 74,520 / 168,310= 44.2 At & T 58,140 / 168,310= 34.54 Dish & Direct TV (14,650 + 19,850) / 168,310= 20.49 Google 1,150 / 168,310= 0.68
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