Discussion 2 Week 2

Various differentiation methods can be used to distinguish essentially identical products so they will be regarded and accepted as separate products by the target market (Makhitha & Cant, 2016:57). Discuss differentiation strategy in the context of any business which implements this strategy.

Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity.Explain the brand asset valuator model andBrand Resonance model of brand equity to build a strong brand?

Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity. Use the BRANDZ Model to explain the brand equity of Shan foods.

what is market mix. why is it important when launching a new product from an exsisting company.  What? Who? Where? When? Why? How? ( market mix for a new product at an exsisting company :) )

The product manager of GE is reviewing the penetration of trash compactors in American homes. After more than two decades in existence, this product is in relatively few homes. What problems can account for this poor acceptance? What is the shape of the trash compactor life cycle?

Apple's iphone is a product that is differentiated based on user experience and features. Which of the following activities are likely to negatively impact Apple's product differentiation? Heavy discounts for Christmas sale User experience in Apple stores Google's pixel is priced lower than iPhone 7 Adding new feature for extra cost

How should the organization differentiate its products? What are the product’s features, advantages, and benefits? Assess the extent to which the brand’s current positioning aligns with the product’s points of differentiation.

Which statement is true of product positioning?   a. The quality of competing products does not influence product positioning.   b. It is a process that influences potential customers' overall perception of a brand and product line.   c. There are two positioning bases: application and price.   d. It assumes that consumers compare products solely on the basis of price.

Jsaux flipgo is a dual flip screen monitor. For the introduction of Jsaux as a new product from Samsung. Explain the product and price factors of the marketing mix.

Here is mcqs type questions? anyone solve it....1.Which of the following is NOT the correct way to manage a sub-brand as a brand? .Maintain the same identity as the parent brand. .Maintain overall design integrity. A separate marketing campaign is carried out when launching a sub-brand. the sub brand must emphasize its special personality with a unique package design that is completely different from the parent brand.

As a new product in a market, which is a better market positioning, a quality-oriented or a price-oriented product? and why? (cite your sources)

Question:To what extent is the application of the Product Life Cycle (PLC) helpful to the marketing manager? Discuss with reference to relevant theory/models and examples. The applications of PLC To describe & explain u A product class (e.g. Gasoline-powered automobiles) u A product form (e.g. SUV) u A brand (e.g. the Ford Escape) u Marketing strategies (e.g. an international expansion) To describe & explain u Styles u Fashions u Fad Examples should be supplied discussion and analysis of the applications of product life cycle with examples. discussion of what it means to employ product life cycle model. Clearly described and illustrated benefits of product life cycle model and consideration of limitations.

Select the correct brand extension strategy for Cadillac including an apple iPad as the screen in their latest vehicle. A line extension  B category extension  C co-branding  D store brands

1. Why do you think "Brand" is important? Explain your answer. 2. List down 10 business enterprises which are considered services under the product classification category.