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Module Five Milestone Worksheet: Place
Mario Espitia
Southern New Hampshire University
MKT 205: Applied Marketing Strategies
Mark Parfitt
October 10, 2022
2
PRODUCT
“healthy” carob (chocolate substitute) bars
PERSONA
Jim, 27
PLACE
CHANGES IN THE MARKETPLACE
Change in the marketplace: I would like to explore how the recent change in curbside and delivery orders has affected store sales.
How the change addresses the distribution of products to my persona: Curbside and delivery orders have increased dramatically in the past few years, following the corona-virus outbreak. My target market is usually always on the go, with little time to spare on grocery shopping. So if
we combine that with their adept internet and electronic skills it is natural that they will turn to curbside or delivery options. This is because it will be the fastest and easiest option in their point of view since it is direct and they don't have to go inside the store or even to the store if they choose delivery. Different stores offer different incentives to try and get consumers to shop with them so since my target market is internet-adept they will find the best deals and try to take advantage of them.
DISTRIBUTION CHANNEL
Potential distribution channel and why it is appropriate for my product and persona: One potential distribution channel I would recommend for my product would be an indirect channel using intermediaries to sell our product. I believe this is appropriate given my product is new to the market, it can gain recognition at these different locations that consumers already visit on a
frequent basis for their day to day needs and it is here that they can be introduced to our product if showcased properly. It is appropriate given my persona because they are more likely to order delivery and curbside from these intermediaries where our product will be more easily accessible to them. This way they can also get it our product while doing their day to day shopping which saves them even more time and makes it quick and easy to attain. This is why I believe that intermediaries are the correct distribution channel for our product.
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Related Questions
Question 2
A functional strategy helps set objectives that guide the optimum allocation of resources among different business functions. This strategy also guides and facilitates coordination among the functions to maximize their outcomes.
(a) Discuss any THREE (3) functional strategies from urban online food delivery business during the pandemic of COVID-19.
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Good Practice Example - Sourcing Process at Federal Express
FedEx Corporation is a $20 billion market leader in transportation, information, and logistics solutions, providing strategic direction to six main operating companies. These are FedEx Express, FedEx Ground, FedEx Freight, FedEx Custom Critical, FedEx Trade Networks, and FedEx Services.
Prior to the purchase of the Ground, Freight, and other non-express-based services, Federal Express had reorganized all of its major indirect spend in
information technology, aircraft, facilities/business services, vehicles/fuel/ground service equipment, and supply chain logistics groups under the Strategic Sourcing and Supply group, led by Edith Kelly-Green. After the purchase of these different businesses, the supply management function was reorganized into a Center-led supply chain management (SCM) sourcing model. (“Center” refers to a Center of Excellence that focuses on centralizing sourcing strategy teams.) Over the last two years, FedEx…
arrow_forward
Q.2: You are the Vice President of Aisha Steel Mills, Karachi. Rewrite the following extract from an informal business letters as a formal message to Mr. Younus, the Head of the Workshop/Seminar Committee, The Hague Events, Islamabad:
Dear Younus,Thank you for your letter of January 21. Unfortunately, I won’t be able to attend your workshop inIslamabad. Could you please send me some information on future workshops planned?If you need to contact me, please do not hesitate to do so on my mobile, 9233xxxxxxxx.Sincerely,Your NameNote: Add all the details required to make your message complete, considerate, and clear. The messagemust be concise; not more than two short paragraphs. Write the message only.
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Define supply chain management?
4 Paragraph
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Q.1) Identify other key resources or capabilities possessed by Next discussed in the
article.
Capabilities:
One of Next’s main capability which Wolfson implemented on Next was to change the existing methodology that was used by Bronek Masojada, with respect to his ideology which he executed was the use of the catalogue, and replace it with modern day technology by introducing ecommerce, which paved way for consumers to purchase goods online, this then gave Next a leverage over other stores as well as avoid the disturbances caused by Covid-19.
With ecommerce next has been capable of generating 500m in sales in overseas
Online store label which started off as an experiment selling sports wear has been making good money around 500m just last year
With the innovation of total platform next has become online host for other well known brands
to help launch their products on ecommerce. Which can bring customers to next website. With covid-19 around the corner next online sales have been all…
arrow_forward
Case Study: Solectron: From contract manufacturer to global supply chain integrator.
There is a focus on outsourcing strategies, supply chain design, andflexibility.
a. Outsourcing can be referred to as the make versus buy decision because firms mustdecide which functions to keep in-house and what should be outsourced to external suppliers.
b. Global sourcing is a critical strategic decision influenced by the capabilities needed to compete.
c. Thus, strategic outsourcing is beyond a business strategy. It is also a corporate strategy that mustbe addressed to gain the most efficiency.
arrow_forward
CASE STUDY: The Economic Daytime Running Light
The use of Daytime Running Lights (DRLs) has increased in popularity with car designersthroughout the world. In some countries, motorists are required to drive with theirheadlights on at all times. U.S. car manufacturers now offer models equipped withdaytime running lights. Most people would agree that driving with the headlights on atnight is cost effective with respect to extra fuel consumption and safety considerations(not to mention required by law!). Cost effective means that benefits outweigh(exceed) the costs. However, some consumers have questioned whether it is costeffective to drive with your headlights on during the day. In an attempt to provide ananswer to this question, let us consider the following suggested data:75% of driving takes place during the daytime.2% of fuel consumption is due to accessories (radio, headlights, etc.).Cost of fuel = $4.00 per gallon.Average distance traveled per year = 15,000 miles.Average cost of…
arrow_forward
Topic: Application of the hybrid system energy in Kuwait and answer following question
1:Provide a brief description of problem context
2:Defining your problem requirements
3:Defining the main constraints and limitations faced by your project
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Q1) solve the following mcqs
a) At Khaleej Corporation, managers drew up a three-stage plan as they prepared for layoffs. First, they warned employees several months ahead that layoffs were inevitable. Soon thereafter, they held on-site presentations at all locations to explain to employees why the layoffs were needed and to provide as much information as they could about what employees should expect. Represents an example of?"
Provide assistance to displaced workers
Help survivors thrive
Both A & B
More Communication is significant
b)
"An army officer gives his directions on a certain task, his cadets are compelled to follow his instructions. This is an example of ___. "
Expert
Referent
Reward
Legitimate
c)
_____ is the person who serves as one of the key persons in managing change initiatives.
Change agent
CEO
CFO
CIO
arrow_forward
Q1) solve the following mcqs
a) At Khaleej Corporation, managers drew up a three-stage plan as they prepared for layoffs. First, they warned employees several months ahead that layoffs were inevitable. Soon thereafter, they held on-site presentations at all locations to explain to employees why the layoffs were needed and to provide as much information as they could about what employees should expect. Represents an example of?"
Provide assistance to displaced workers
Help survivors thrive
Both A & B
More Communication is significant
b) Rational decision-making approach ideally implies ______ decisions.
Programmed
Non-programmed
Rational
Non-rational
arrow_forward
Solution #1:
Advantages:
Disadvantages
Solution #2:
Advantages:
Disadvantages
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Book
Principles of Management, OER 2019 Edition, ISBN: 9780998625768
Chapter 17, Chapter Questions
Problem 3CTQ:
The case focuses on U.S. markets. How are European markets affected by holiday shopping?
Problem 4CTQ:
Have your own shopping habits changed with the ease of online shopping? If so, how? Do you expect them to change when you graduate and have more disposable income?
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Article 2: Innovative sustainability trends give South Africa's coffee industry a caffeine kick
Both globally and locally, coffee market players are increasingly expressing significant interest in sustainability, driven by ongoing concerns surrounding environmental issues and climate change. As a result of this focus, market players have been increasingly putting the 'green' back in coffee, by highlighting various sustainability efforts, including the introduction of recyclable or compostable packaging, as well as various other efforts that emphasise players' commitments to sustainability.
Insight Survey’s latest South African Coffee Industry Landscape Report 2023 carefully uncovers the global and local coffee market, based on the latest intelligence and research. It describes the latest global and local market trends, innovation and technology, drivers, and challenges, to present an objective insight into the South African coffee industry environment and its future.
In 2023, the…
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Q3. (Problem 14 of Chapter 1) You are thinking of opening a small copy shop. It costs $5000 to rent a copier for a year, and it costs $0.03 per copy to operate the copier. Other fixed costs of running the store will amount to $400 per month. You plan to charge an average of $0.10 per copy, and the store will be open 365 days per year. Each copier can make up to 100,000 copies per year. (USE WHAT-IF ANALYSIS)
a.) For one to five copiers rented and daily demands of 500, 1000, 1500, and 2000 copies per day, find annual profit. That is, find annual profit for each of these combinations of copiers rented and daily demand.
b.) If you rent three copiers, what daily demand for copies will allow you to break even?
c.) Graph profit as a function of the number of copiers for a daily demand of 500 copies; for a daily demand of 2000 copies. Interpret your graphs.
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supply chain management
Question number 3
Explain as to how the supply chain flows can influence the success of failure of a firm such as Colgate-Palmolive.
Length of the answer: Between 225-250 wordsMarks distribution of the question is as follows: Originality: 2 Explanation of the supply chain flows: 6
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What is task logistics manager?
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Details:
Topic: Purchasing Strategy
Detail: Spartan Heat Exchangers Inc.
On June 10, Rick Coyne, materials manager at Spartan Heat Exchangers Inc. (Spartan), in
Springfield, Missouri, received a call from Max Brisco, vice president of manufacturing: “What
can the materials department do to facilitate Spartan’s new business strategy? I’ll need your plan
next week.”
Spartan Heat Exchangers
Spartan was a leading designer and manufacturer of specialized industrial heat transfer equipment.
Its customers operated in a number of industries, such as steel, aluminum smelting, hydro
electricity generation, pulp and paper, refining, and petrochemical. The company’s primary
products included transformer coolers, motor and generator coolers, hydro generator coolers, aircooled heat exchangers, and transformer oil coolers. Spartan’s combination of fin-tube and timeproven heat exchanger designs had gained wide recognition both in North America and
internationally. Sales revenues were $25…
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Sustainability at ikea case study
Question
How would assess IKEA group’s People and Planet Positive sustainability plan? Is the plan likely to help the company transform its business? Are the plan’s targets too limited,appropriate, or too ambitious? 2- How do you feel about progress IKEA group has made implementing this plan? 3- How does IKEA sustainability strategy align with its business model? What are the overlaps? What are the conflicts? 4- Which option(s) should IKEA group pursue to address IKEA's Wood Supply Chain sustainability? Which has the highest leverage for IKEA
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Q4 Lab2
Subject: Production And operation Mnagement
please answer ASAP
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Facilities Management:
Problem 1: A large consumer products company decided to allow each of its acquisitions to remain independent having duplicate supply chains. The supply chain consisted of duplicate planning functions, execution systems, and facility locations.
Explain comprehensively the problems causing inadequacies? and Why?
What will be the impact of the inadequate planning to the function of the organization?
What should be the ideal facilities planning you will recommend and why?
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Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
arrow_forward
Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
arrow_forward
Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
arrow_forward
Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
arrow_forward
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