A Brief Note On Media Intervention And Advertising

Marketing is about understanding and acknowledging the needs of customers and leaving an impact on developing the absolute best product to meet their needs by the business. Marketing comes into account for any business and how they can develop to be the best and deliver the best customer satisfaction.

Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others....

| The marketing concept stresses the commitment to satisfying customer needs and wants with an entire range of marketing tools, not just selling or advertising.

Thank you for reminding me that I completely forgot about media advertisements. First of all, it will start with many people knowing the university.

Communication in marketing channels can serve as the process by which influential information is conveyed, shared decision making is encouraged, programs are created, power is put into effect and commitment and loyalty are built. Communication is the bond that holds together channels of distribution. Marketing communication builds awareness of a business, its products and the business’s position through customer interaction materials such as brochures, press releases, web sites and other forms of direct, indirect and interactive marketing. Marketing communication represents the “voice” of the brand and is one way to establish a dialogue and build relationships with consumers (Kotler & Keller, 2007, p. 279). Altadena Computer Company must have an in-depth understanding of the company’s target audience and the process of buying, selling, and communicating to customers.

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

For anyone who watches television, they know how annoying commercials can be. However, they may not realize that the commercial can have more of an impact than the program they are watching. Television commercials influence people in a variety of ways from what products they are likely to buy all the way to changes they might make in their lives. In order to make the influence greater, advertisers use specific channels to promote their products or ideas to a target audience. This can be seen with the commercials that MTV (Music Television) airs versus the commercials that AMC (American Multi-Cinema).

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers. Customers changing their needs and wants influence an organisations strategies and plans. Meeting customer’s needs is the main key in marketing.

The concept of marketing is to deliver products to consumers with the ability of making an impact that meets the needs of profitability. Keller (2012) states marketing is about identifying the human and social needs through furnishing consumers." The aim of marketing is

As previously stated, the promotion should utilize print and possibly television advertising, e-marketing, sales-generating promos, direct marketing, and public relations outreach. Each of these elements must be tweaked to target the younger segment of consumers in order to spur sales in the short term and form brand loyalty/habits in the segment for later. The second goal is in fact more important, since the generation will ultimately age and take on more decision-making capacities for properties in the future. Each element of the promotional mix can help to achieve this goal.

In the era of information society, media is playing a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. There are different kinds of media and all of them are presenting their content in more fascinating and glamorize way to influence audience. The presentation of advertisement and pictures in the media is certainly creating a unique mental space in the mind of social capitals.

Marketing communication refers to the means through which a business tries to inform and persuade the consumers about their products and services they offer. Different direct or indirect channels of communication are used for marketing. A mix of these different types channels of communication is known as Marketing Mix. (Kotler & Keller, 2014)

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and