J Adore Commercial

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

Women all over the world have been oppressed by society’s ever-changing beauty standards. Over the years makeup businesses have thrived introducing new ideas to make their products better so that consumers will purchase the better versions. This Maybelline advertisement depicts a “new” mascara. Maybelline is a very well-known drugstore make up company that is always producing “new” or “improved” products. The advertisement gives women the impression that women who wear makeup are more appealing than women who do not. Women may get the idea that wearing make-up will make them look beautiful. The advertisement uses an emotional appeal to question women's beauty standards.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

The sexualisation of women in advertising has become a very prominent and controversial issue in today’s society. Many brands, products and campaigns we are presented with portray women as being available and willing sexual objects, who exist to cater to the male gender. Gucci is one such brand that does this, focusing on emphasizing the sexual appeal of the female gender in order to sell their products, because as advertisers know: ‘sex sells.’ This new cultural shift can however, be seen as politically regressive for women, as the ideology it brings negatively impacts how women are viewed by society and how they view themselves.

There is quiet the paradox in the particular advertisement as well. This particular commercial has fine classical music as its choice of background music that is played throughout the whole commercial. The woman character in this commercial possesses such a high level of success because the audience can definitely infer that she reached a great length of fame. The woman is a form of celebrity because the paparazzi constantly want to take her picture. With such a height of fame, it is quiet obvious that she is very successful and there lies a hint of high social status. The advertisers have reached an extreme form of social success for celebrities receive exclusive opportunities that no ordinary citizens can pursue. The celebrity lifestyle is an exclusive one; therefore, the advertisers of this perfume have exploited that high social class brilliantly. Overall, this commercial portrays this woman a high level of class because she has

In the short article by Steve Craig, Men’s Men and Women’s Womens, the author gives an important special to how television commercials portray gender to different audiences. He describes how an advertisers creates their attractive advertisement to appeal either male or females consumers.An advertisement that targets a specific gender to give interest to the gender to consume their product. Secondly, specific advertisement are played at select times to be seen by a specific set of people. But most importantly television programming is gendered by creating advertisements with considering their target audience needs and to give pleasure to their fantasies. I agree with this type of method to attract society to make money.

Response: Andrew Carnegie, George Eastman, and J.P. Morgan are captains of industry because they are philanthropists. Eastman is a philanthropists because he donated over 30 million to the college ¨U of R¨ and supported dental clinics for people who could not afford it. He did this because he is a good person and a leader. Morgan is a philanthropist because he donated 60 million dollars federal government. He did this because he is a good person and a leader. Carnegie donated more than 350 mill and build over 2,500 libraries. He is philanthropist and a strong

The article I decided to analyze was written by PhD candidate Jo Morgan, titled “US hate crime legislation: a legal model to avoid in Australia.” It is plainly stated in the abstract section of this paper, that the Author, examines the the barriers to achieving hate crime victim status. This is a much more complex issue than the typical white on black hate crime. The intent of Jo is to showcase that there are groups of people who are the direct victims of hate crime, but that the American judicial system (that he feels Australia is likely to emulate) doesn't adequately protect people. Throughout his paper, especially in the first half,

In Randa Jarrar’s essay Why I can’t stand white belly dancers she bluntly addresses the predicament of cultural appropriation. Jarrar’s main purpose is to inform her audience on appropriation, whether it’s done oblivious or uncaring of the situation. There are many ways she presents the situation, the tone she takes on to convey the problem is unsympathetic and transparent.

The purpose for my speech was to inform the audience about different experiments in social psychology and how they helped contribute to the field of psychology. In my speech, I believed I achieved this goal in communicating to my audience. I will go over some of my strengths, weaknesses, and what I will do next time to improve the quality of my speech. I know that for my next presentation for persuasive speaking, after viewing this last speech, will go better after critically analyzing my informative speech.

Advertisers, especially fragrance advertisers stick to a ‘house style’ and because of these similarities we have expectations of what they will include. The advert I have chosen is Estee Lauder perfume, which features Kendall Jenner. Some of the features we expect on fragrance adverts are glamour, beauty and attractiveness to be shown. It is very common for advertisers to use well-known celebrity such as Kendall Jenner. It is a technique to get people looking at the advert because audiences admire celebrities, success and importantly ‘beauty’. If a ‘normal’ ‘everyday’ woman were to be used for adverts then it would catch less attention, as they are not known and the product would sell less because people assume, if celebrities use the

The most conspicuous part of the advertisement is the image of the woman in front of a black background so that only her face is visible. This in itself is important because it is automatically making her face the focus of the advertisement and not her body. Unlike most advertisements in which a woman’s body is exploited to sell products to men, the UN Women advertisement draws attention to her eyes, therefore making her your equal, since you have to make eye contact with her instead of looking anywhere else on her body. She is completely expressionless, looking at the viewer with a blank stare, a totally blank slate onto which viewer’s reflect their own views. Even more important, the woman pictured is a Muslim woman, as displayed by her hijab. The hijab is widely seen in western society as a form of oppression by men, to make women subservient to them, and by juxtaposing an ad for equality with the

In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention grabbing images, the creation an image of beauty, and the indication that one will be unique after using the product, DKNY effectively advertises its Be Delicious perfume.

When one looks at an image from Calvin Klein, Victoria's Secret, or Versace, the first appeal comes from beautiful models. These individuals are normally jumping, laughing and representing every idealistic way of life by manifesting the idea of a blind promise. Unfortunately, these images are not only created with the intent of being manipulative, but also to resemble the present history involving societal roles. At the moment, Ads are able to capture the political ideologies or the social influences in order to represent the position of modern times. On the other hand, the Versace brand recently released a new campaign on Fall clothes bringing to light a different topic. At a quick glance, the Versace Advertisement depicts the everyday family of four. However, through John Berger’s Ways of Seeing, the picture represents the hegemonic portrayal of male dominance, the suppressive forces of society on women, and the influence publicity has on the surveyed. Through this lens, one can understand the social relations and expectations publicity creates for individuals.

This ad targets multiple markets, including: all races and religions, as well as people of any age. This is evident because the ad features people