BSA 375 Final Assignment KFF

Kudler Fine Foods is a gourmet grocery store. KFF sells meat, produce, cheese, and wine. They also provide catering services. KFF

Next the evaluation of current and future opportunities available to Kudler Fine Foods would want to be evaluated. These opportunities could include technology upgrades, market positioning, diversification, or any other related areas. During this evaluation it might be useful to gather information from industry experts or consultants (MacVicar, 1996).

The scope of this document is to outline the process and procedures take to ensure the Kudler Fine Foods is in the best position to maintain the Frequent Shopper Rewards program that Smith consulting has put into place. The following document is a tool for Kudler Fine Foods to use to make sure that there is a checks and balances system in place as they move toward expanding the Rewards program and growing their customer base. To complete this task Smith Consulting has compiled a list of criteria to follow based on the

Kudler Fine Foods website needs a redesign. The website has no real good information other than directions to their stores, and while this information includes maps, it lacks store hours. Based on designs of other food stores like AJ’s Fine Foods (AJ's Fine Foods, 2012) , Sprouts Farmers Market (Sprouts Farmers Market, 2012) and Whole Foods (Whole Foods Market, 2012) , the website is lacking in many areas that would lead customers from website to brick and mortar store. One of the key areas of the current site that needs to be addressed is the very

To apply analysis of market trends and market structure of Kudler Fine Foods it is important to understand meaning of the

Upon reviewing Kudler Fine Food network, it has been determined that a major network overhaul will need to be conducted to make sure that Kudler is brought up to speed with the latest technology. This is very important because if Kudler is unable to keep up with the technological advances then the company will fall behind. Making sure that Kudler is not only able to keep up with the advances with network systems it is also important to install the proper systems so that no money is wasted. What is meant by this is that if the improper systems and storage units are installed to only handle data over the next year this is

In this paper we will evaluate the Kudler website and make some recommend some improvements. Kudler Fine Foods website has strengths and weaknesses and we will evaluate the existing site and purposes improvements for redesigns while building on the strengths of the current sites. The following specifically addressed design are the style and artistic quality used on the website, navigation of the site, marketing strategy, performance of the whole site, e-commerce capabilities, the web community as a whole, and layout of the site.

The design team from Team A devised this business proposal as a response to the Service Request: SR-kf-013. This proposal includes the business goals, scope, requirements, feasibility, and information flow involved in the Shopper Rewards Program of Kudler Fine Foods (Kudler Fine Foods, Inc., 2008). Moreover, the budget, timeline, trainings, implementation and support for the said program were also

Kudler also has also expressed the desire to make the website easier to maintain. Currently, with the website in its hard coded state, making small changes can turn out to be a fairly difficult. Ultimately, Kudler Fine Foods would like to add additional functionality of allowing users to browse store inventory online and perhaps shop online. However, this does require that Kudler 's current website be redesigned in order to facilitate ease of ongoing maintenance of inventory since the current design, while capable of providing such functionality, would require tremendously more laborious effort to maintain.

The Frequent Shopper program is to bring the benefit of an increase in revenue for Kudler Fine Foods. Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for gifts, airline upgrades, and specialty foods. Additional objectives may to obtain a higher customer base, increase customer satisfaction, and gain customer loyalty. These opportunities can be measured and weighed against the costs of the project. The feasibility study will determine if the costs of partnership are feasible for the desired benefits.

Within the next 12 months, Kudler Fine Foods plans to increase customer loyalty by offering added high-margin services, leveraging a better understanding of customer purchase patterns, and providing more efficient operations. Kudler Fine Foods also plans to increase the customer base through social network marketing, word of mouth, and increasing profitability by cost reductions initiatives. In view of this

Kudler’s Fine Foods does not appear to offer deli services, vitamins and supplements, or other typical grocery store items found in competitor stores. Depending on the results of Kudler’s

Kudler Fine Foods is an “upscale specialty food store located in the San Diego metropolitan area”

The success of Kudler Fine Foods depends on the implementation of a good business strategy and collaborating among the functional areas to meet the organizational goals. The proof of a successful strategy is the three stores Kudler recently opened. The goal is to implement the company mission and ”Go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (Kudler Fine Foods, About, 2011, para. 3,).

Kathy Kudler, and her company, Kudler Fine Foods, are attempting to initiate a customer loyalty program. According to Kudler (2007)This loyalty program, also called the frequent shopper program, is designed to award points for customer purchases which can then be redeemed for valuable gift items such as airline seat upgrades to first class or other specialty foods offered by Kudler. This program is designed to benefit Kudler by increasing customer loyalty and improving their profitability and bottom line. The ability to accomplish this goal in a manner that will produce the expected results efficiently and in a timely manner will be greatly enhanced through