Essay on Balanced Scorecard for Ford Motor Inc.

The Ford Motor Company is an automotive manufacturer that was started in the late 1900’s. Many people have run the Ford Motor Company but the founder Henry Ford, he was unlike any other. Henry Ford’s imagination was unlike any other and his brain could come up with some of the greatest things. Until the day Mr. Ford died he created and succeeded in the automotive world and never failed to give to America.

     In 1903 the Ford Motor Company was incorporated after two unsuccessful attempts. Henry Ford was the vice-president and the chief engineer. The company started out only making a few cars a day at the Ford factory, with two or three men working on a car at a time and having to use parts made to order from other companies.2

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

Ford Motor Company, American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. (htt28) It is the multinational corporation and the world's third largest automaker based on worldwide vehicle sales. The Company operates in two segments: Automotive and Financial Services. Automotive includes Ford North America, Ford South America, Ford Europe, and Ford Asia Pacific Africa region. Financial services include Ford Motor Credit Company and Other Financial Service. The Company manufactures or distributes automobiles across six continents. Its automotive brands include Ford and Lincoln. Other Financial Services includes a range of businesses, including holding companies and real

15.Henry Ford founded the Ford Motor Company in 1903 and in 1908, introduced the car that not only made him famous (and a multi-millionaire), but literally put the world on wheels. What was Ford's car called?

Ford Motor Company has been and till the date is known as the king of innovations in the automobile industry. Their research & development department and innovation of interchangeable parts in moving assembly lines resulted in extraordinary global extension for them. They are an old heritage who ruled and still doing impressive jobs in the global automobile market. Some prestigious motor brands are also owned by Ford.

Ford Motor Company is America's one of the largest car manufacturer and seller. In year 1987 it faces an external business environment change in the form of new warranty policy announcement by its major competitors General Motor, which changes the current philosophy of warranty in U.S car market. This policy change may have implications not only on Ford’s sales and market share but also on various departments within organization (such as manufacturing, quality assurance, parts and service, and extended service plans) and their dealer network. In answer, Ford executives have to respond through a best suitable course of action by carefully analyzing the current market variables.

Similarly government regulations in the United States and Europe are tightening up, consequently requiring cars to be cleaner and more fuel efficient. As a result, the collaboration with BMW is paramount to getting the most fuel efficient vehicles to the market in a timely manner so that GM can harvest a substantial profit. (3) In addition General Motors is working on the next generation of fuel efficient and gasoline free vehicles to help reduce the impact of the vehicle on the environment, while preserving personal mobility, which further indicates its commitment to innovation. (6)

Henry Ford was an engineer from Detroit, Michigan who had an idea. By 1902, Ford had attempted several times to produce a gas powered vehicle, but with little capital, he realized that his attempts were futile. Ford approached a man by the name of Alexander T. Malcomson about the possibility of manufacturing an automobile. Malcomson, a friend of the family and wealthy coal merchant was reluctant at first but finally agreed with Ford, and decided to assit Ford financially with his endeavor. With Malcomsons investment and Ford's engineering skills a partnership was formed and in mid June of 1903, papers of incorporation for the Ford Motor Company were filed in Dearborn, Michigan.

I will be comparing both companies General Motors Company and Ford Motor Company for the past three years. We will be able to see all the trends these two automotive manufacturers have and which one may be better to invest in by looking at the last few year’s ratios and percentages. This will give us a better understanding and the knowledge of who maybe the industry leader and who is the follower. These are both major corporations that strive off customer loyalty and both competing on a global scale to make their mark in the one of the top automotive manufacturers in the world. This analysis will give us an understanding of what lies ahead in the future for these two manufacturers.

Ford Motor Company is an American automaker, it is the world's fifth largest automaker based on worldwide vehicle sales. Its headquarters are based in Dearborn, Michigan, which is a suburb in Detroit. Henry Ford founded Ford Motor Company on June 16, 1903 and it became one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. Ford Company is the largest family-controlled company in the world; it has been in continuous family power for over 110

The Ford Motor Company has been facing a steady decline in market share for approximately the past twelve years. This decline is largely attributable to their reputation for building poor quality vehicles that break down easily, and rising gas prices reducing demand for large trucks and SUVs, which is Ford’s main source of sales.

Four of Ford’s strengths include research and development, a strong position in the United States, strong market share all over the world, and a solid portfolio of automotive products. Ford has an extremely strong research and development capabilities that are helpful in launching new vehicles (Ford Motor Company SWOT Analysis, 2016, p. 6). Ford recorded $6.4 billion of engineering and R&D costs in FY2013 and $6.9 billion in FY2014 (p. 6). In January of 2015, Ford opened a new Research and Innovation Center in Palo Alto to speed up developing technologies and experiments regarding customer experience, mobility, connectivity, etc.

With stringent federal fuel efficiency laws looming on the horizon, combined with growing technology that is becoming increasingly affordable, every major automaker is currently selling or developing an eco-friendly vehicle. The 2012 environmental flagship models are not just electric vehicles (EV), hybrids and fuel cell vehicles (FCV). In fact, great strides are being made to improve the performance and productivity of diesel, gasoline and natural gas vehicles as well.

The mission statement of Ford is not written because in past decades, U.S. vehicle industries have changed dramatically. However, Ford has a vision statement which can be substituted for mission statement, “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.”