Mobile telecom industry in Bangladesh by Raiyan Mahmood Moon, Shaffat Fahmi and Shoiab Mortuza September 16, 2010 Mobile phone has become an indispensable part of Bangladesh 's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. This is the dominant device that we now express ourselves through, get our work done and share our pains and pleasures with. In this paper we have analyzed this mobile telecom industry on the basis of its customer, competitors, industry perspectives, environmental …show more content…
Segmentation also helps identify the key features of a product that will give the customers the most value for money and lead to building motive for buying. Identifying the needs of a customer often opens up new markets that a firm may expand into. The customers of the telecom industry in Bangladesh pretty much include everyone in the country. Communication can almost be deemed a necessity nowadays and the telecom industry takes advantage of this by constantly promoting their products with high budget advertisements and endorsements, falling prices, and diverse products. Target customers are hardly ever able to avoid being exposed to telecom products, and combined with constantly reducing call rates resulting from competition, a large segment of the country 's population now utilize subscription to more than one operator. I. Segments The telecom industry of Bangladesh tends to target the country 's entire population as a single segment, but varies its product in terms of augmented features and benefits to appeal to distinctive segments of customers within that one segment. While all the players in the industry attempts to compete with each other in all segments, they usually tend to target heavily the segment in which their primary core competency lies. Some of the customer segments are as follows: The everyday user – Usually more
§ Diverse markets - Telecommunications markets can local, regional, or global. Furthermore, customer can include residential, business, and government markets.
IHS Global Insight (2012, p27) distinguishes telecommunications sector in Brazil as one of the leading service sectors. The Brazilian telecommunications market is one of the most attractive markets for investors. In March 2011, there was considerable growth in broadband subscriptions in Brazil, reaching 51.5% growth (Business Monitor International, 2011 4th Q, p.41)
A projected investment gap in telecommunications may leave these challenges unresolved. An estimated US$35.4 billion will be invested in the country until 2040; however, actual investment needs are forecasted at US$ 43.6 million during the same period, which determines a gap of US$ 8.2 billion. Deploying newer technology and modern infrastructure to rural/remote areas requires substantial investments that private-sector players are unwilling to undertake given the unfavorable trade-off between risk and return. Declining mobile average revenue per user (ARPU), which denotes the depth of the telecom market, is expected to continue and exacerbate sluggish growth in the increasingly saturated mobile phone segment. Along with the weakening of traditional operator business models due to IP substitution, these trends are likely to limit the impact of both subscription and revenue growth opportunities for ICT players, and widen the country’s digital gap.
The challenges that will face by the telecommunication industry can be identified as technology challenges, supply & demand market, government regulations, tight liquidity position and scarcity of skilled workforce are the major industry growth challenger. But increasing budget allocation, effective management, positive trend in telecommunication sector, new technological advancements, high investments made by private companies are the drivers providing the industry with competitive advantage.
The telecommunications industry is divided into four primary categories; mobile telephones, fixed line telephones, internet and broadband and broadcasting. I am going to center this essay on the mobile telephone sector. I will assess the attractiveness of the mobile telecommunication industry in 1980, analyse meteor’s strategy on entering the market and the reasons that caused it to change them. Lastly I will discuss how I imagine the telecommunications industry will evolve over the next 5 years.
The following report details cell phone industry analysis, which deals with cell phone manufacturers as well as cell phone
Mobile technology is an imperative industry today and, perhaps, the one experiencing the most rapid change. Every aspect of ordinary life in developed countries depends on cell phones: the freedom to change social plans on a whim, relying on GPS (Global Positioning System) to navigate people to unfamiliar destinations, and most of all raising productivity expectations to a staggering standard. Its invention came about to serve specific communication purposes; the initial pioneers in this field underestimated the massive impact, good and bad, mobile technology would have on society leading into the 21st century.
In this block, the market segments should be defined (can be one or more), based on their needs, how to reach them, what kind of relationship should be established with each segment, their profitability levels and if they are willing to pay extra for different aspects of the offer. The business model should clearly choose which segments to serve and which to ignore.
Segmentation is important because after that we willit will enable us to define see what kind of strategies could be used to identify and target customers to to achieve a marketing plan objective and create differentiation strategies, involving specific products or product lines depending on the specific demand and attributes of the target segment.
The Indian telecommunications industry is one of the largest and fastest growing in the world. According to Business Monitor International, India is currently adding 10-12 million mobile subscribers every month. At the moment, India has around 1.1 billion mobile subscribers. Just in 2014-2015, India’s telecom industry generated around 40 billion USD in revenue. Furthermore, according to a study conducted by Nokia, the communications sector is expected to emerge as the single largest component of India’s GDP before 2020. The government is very supportive of this industry, modifying legislation in order to facilitate it. For
telecommunication has perhaps been to bring us humans closer to one another. In doing so, one of the greatest contributors has been cellular phone technology. Thus, we tried to contribute, to our limitations, to the development of the cellular network. Cellular technology not only connects people, it is also playing a colossal role in boosting the economy of Bangladesh. With the increasing popularity of cellular phones and arrival of giant phone companies, cellular traffic continued to
This is an analysis of the Political, Economic, Social and Technological environment surrounding the Indian Telecommunication Industry.
In the recent times, India has emerged to become one of the most attractive markets for mobile phone manufacturers. With a huge population, India possesses a comparatively high teledensity of 74.50 (according to the latest report published by TRAI on 12th March, 2014). Of the overall teledensity, Wireless forms a major part with a teledensity of 72.18. With a total of 893 million wireless subscribers, India has attracted the focus of all the major mobile phone manufacturers, considering an addition of 7.02 million wireless subscribers every month, on an average. On the other side, one can notice the decline in the number of Wireline subscribers which has reduced by approximately 0.17 million subscribers every month on an average. All these numbers clearly points out to the abundance of growth opportunities in the Indian mobile phone industry pertaining to almost all economic and social sectors.
Date: Program: Course Authors Teacher Title Strategic question Purpose 2008-05-26 International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Researchers apply ‘Business Strategy theory and Marketing mix for
Today, Grameenphone is the leading and largest telecommunications service provider in Bangladesh with more than 40.02 million subscribers as of December 2012. It provides services to rural and urban customers across Bangladesh, where mobile telephony is acknowledged as a significant driver of socio-economic development, for both individual and the nation.