17.Increasingly, corporate databases are updated bythe corporations’customers rather than theiremployees. How so?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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17.Increasingly, corporate databases are updated bythe corporations’customers rather than theiremployees. How so?

 

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A corporate database is a centralized repository of data that is used by an organization to store and manage its business-related information. This can include data such as customer information, employee information, product information, sales data, financial data, and operational data. Corporate databases are designed to be highly structured and organized, making it easier for organizations to manage, store, and access the information they need.

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