2a. An analysis of Revere Beach Corporation's operating income changes between 2021 and 2022 show the following: Operating income for 2021                                 $4,750,000 Add growth component                                       180,000 Deduct price-recovery component                   (60,000) Add productivity component                              285,000 Operating income for 2022                                 $5,155,000   Required: Is Revere's operating income gain consistent with the product differentiation or cost leadership strategy? Explain briefly. 2b. An analysis of Terbolt Corporation's operating income changes between 2021 and 2022 show the following:   Operating income for 2021                                 $4,750,000 Add growth component                                       75,000 Add price-recovery component                         398,000 Deduct productivity component                        (50,000) Operating income for 2022                                 $5,173,000 Required: Is Terbolt's operating income gain consistent with the product differentiation or cost leadership strategy? Explain briefly.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
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2a. An analysis of Revere Beach Corporation's operating income changes between 2021 and 2022 show the following:

Operating income for 2021                                 $4,750,000

Add growth component                                       180,000

Deduct price-recovery component                   (60,000)

Add productivity component                              285,000

Operating income for 2022                                 $5,155,000

 

Required:

Is Revere's operating income gain consistent with the product differentiation or cost leadership strategy? Explain briefly.

2b. An analysis of Terbolt Corporation's operating income changes between 2021 and 2022 show the following:

 

Operating income for 2021                                 $4,750,000

Add growth component                                       75,000

Add price-recovery component                         398,000

Deduct productivity component                        (50,000)

Operating income for 2022                                 $5,173,000

Required:

Is Terbolt's operating income gain consistent with the product differentiation or cost leadership strategy? Explain briefly.

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