Case Study: NOCO UNITED SOCCER ACADEMY Subject: OPERATIONS MANAGEMENT Questions: Evaluate Dieken’s different options for growing NOCO United’s customer equity. Develop a set of marketing strategy ideas for each of the options. What could Dieken’s do for market research to better see his options
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Case Study: NOCO UNITED SOCCER ACADEMY
Subject: OPERATIONS MANAGEMENT
Questions:
- Evaluate Dieken’s different options for growing NOCO United’s customer equity.
- Develop a set of marketing strategy ideas for each of the options.
- What could Dieken’s do for
market research to better see his options?
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- Case 2: You have been put in charge of a massive undertaking at your current UWI campus. Funds have been provided to completely overhaul/renovate the existing sporting facilities. The goal is that the updated facilities will include high-tech, AI based facilities for team-based sports (cricket, track and field, soccer, netball and basketball). These changes should also include spectator interaction and engagement, as well as a media box. You have also been asked by the student athletes to purchase some instrumented equipment such as balls and bats for use in training. You research what is available and start to make a shopping list. For your presentation, choose ONE instrumented facility technology (e.g. Hawkeye), and ONE instrumented equipment (e.g. cricket ball ) to discuss. Prepare a narrated PPT (no video necessary) lasting 15 minutes on these items i choose any cricketing equipmentYou are managing a project where you work with 7 other team membersand two sponsors. How many lines of communications are there betweenstakeholders on this project?A. 21B. 36C. 54D. 45 Joe is an excellent programmer. He was promoted to a role of ProjectManager because he understands technology better than anyone else in thecompany. Unfortunately, he is having trouble doing the project managementjob and his projects are failing. What is this an example of?A. Halo effectB. Gold platingC. Pre-assignmentD. Ground rulesOutline a background of the case below. (Please note that this is not an essay question.) In June 2011, Steve Katsaros, founder and CEO of Nokero, was contemplating how to build on his company's accomplishments during the last 12 months. Nokero, a marketer of solar bulbs, has emerged as a successful born-global social enterprise. Opportunities in the Social Enterprise Sector As previously mentioned, Nokero, has been engaged in partnership programs with various social enterprises, such as Project CURE and American Green. Social enterprises have actively sought out Nokero for possible partnerships.
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- CASE DISCUSSION Wambui had been managing the budget department for Faida Bank. Because the work experience gained here was useful, much of the budget analysis work done in the department was performed by a group of management trainees. The trainees tended to be recent college graduates who were ambitious; they expected the budget work experience to be the pathway into the prestigious auditing department. Wambui managed under the assumption that by maintaining an open-door policy her employees would bring any problems to her attention. As a result, she remained in her office and seldom met with the trainees. Instead she would peruse the budget reports they submitted and return them to her secretary without comment. The reports often bore numerous errors which the trainees would be expected to make but which Wambui’s quick persual of the documents did not catch. The department heads throughout Faida Bank who received the erroneous reports would complain directly to the trainee who…CASE DISCUSSION Wambui had been managing the budget department for Faida Bank. Because the work experience gained here was useful, much of the budget analysis work done in the department was performed by a group of management trainees. The trainees tended to be recent college graduates who were ambitious; they expected the budget work experience to be the pathway into the prestigious auditing department. Wambui managed under the assumption that by maintaining an open-door policy her employees would bring any problems to her attention. As a result, she remained in her office and seldom met with the trainees. Instead she would peruse the budget reports they submitted and return them to her secretary without comment. The reports often bore numerous errors which the trainees would be expected to make but which Wambui’s quick persual of the documents did not catch. The department heads throughout Faida Bank who received the erroneous reports would complain directly to the trainee who…3.2) Reflecting on the ERG theory (Clayton Alderfer), in your own words, compare and contrast between the ERG theory and Maslow’s theory.