Choose a product or service from an existing company and select a foreign country where this company has a presence. Compare and contrast marketing in the domestic market versus in the foreign market. Should international marketing strategies vary from country to country? Why or why not?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 2DRQ
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Choose a product or service from an existing company and select a foreign country where this company has a presence. Compare and contrast marketing in the domestic market versus in the foreign market. Should international marketing strategies vary from country to country? Why or why not?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing