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- What product do you want to produce as a product manager? What are the product’s benefits? What are the key features that supports the benefits? What does the brand represent to your customer?magine you are a consultant hired to advise the Board of Directors about an innovative development that can lead the company to either sell a new product or enter a new market for an existing product. The company is a chicken farm that exports eggs 1. give an overview of the new product idea or new market. There must be a rationale/justification for, the product/service/ new market, This must be clearly described and a unique value proposition should also be included here.The Board of Directors convened a special meeting to discuss the implications of the quote above. You are required to produce a brief on the statement above, specifically referring to the implications it holds for the brand. You were able to locate the following graph denoting the Lorenz curve from which the Gini coefficient was derived The Board expects the following points to be addressed in your brief: A discussion relating to the attributes that make the Gini coefficient a desirable means of measurement; Kindly explain in detail
- In this scenario, you are the product manager of "Nike". What is the name of the company you chose? Describe the company’s logo. What information is the company trying to convey about its brand based on the logo? How does the company’s brand speak to the quality, features, and style relative to one of its competitor brands?Provide an example of a design heuristic that improves the process of giving consumers feedback. Provide a real-world application or website as an illustration of how the design heuristic was put into practice and the results it produced.Enumerate , how can a firm use customer feedback to inform about the product modification decisions, and what methods should a firm use to collect feedback?
- COMPANY FOREVER 21 WRITE THE Customer Value Proposition (A brief statement of how you will add value to the prospect’s business by meeting a need or providing an opportunity. Include a brief description of the product or servic) A. Product/Services that delivers value: B. Value proposition statement:What would be the value proposition for an Air Cleaner Product? For (target customer) Who (statement of need or opportunity) The (retail business name) is a (product or service category) That (statement of key benefit) Unlike (primary competitive alternative) Our business (statement of primary differentiation) Is available (where)Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies
- 3. Which of the following refers to the marketing copy that explains what a product is and why it is worth purchasing?A. Prototype B. Product description C. Business Model D. SuppliersChoose an engineering product/services that you want to promote and create a short paragraph of advertisement to convince the consumers that this product is worth to investValue creation is the central activity of marketing. Which is not a benefitto the firm from engaging in value creation and the ongoing process ofidentifying value-adding options for consumers? a. The firm is able to satisfy consumer needs. b. The firm is able to expand. c. The firm is able to build brand loyalty. d. The firm is able to sell fewer products. e. All of these are benefits to the firm.