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- Explain the concept of customer segmentation and its role in CRM for targeted marketing.B. Discuss the role of market segmentation in gathering targeted marketing information.State the relationship between market targeting and market segmentation in the process of marketing strategy. Is market targeting important in the process? Elaborate your answer.
- Provide two examples of sources of customer expectations from which the marketer has limited control.Undifferentiated target marketing strategy is also known as a) Single Segment Strategy b) Mass Marketing c) Individual Marketing d) Customisationelaborate on types of target marketing whereby a university has eventually targeted the students who are seeking higher education and formulate strategies. Which strategy pushes the university's educational service towards the targeted section of students
- Explain the importance of segmentation in market research or business research and suggest how the market can be segmented.Based on your research, write a succinct analysis of each of the following items: Market Analysis Target Market Industry Analysis SWOTT Analysis Market Segmentation CompetitionDiscuss the role of CRM in data-driven marketing.
- How marketers collect primary data and secondary data?In market segmentation we have bases in consumer markets, from there choose one and discuss it. • Demographic Segmentation • Psychographic Segmentation • Behavioral Segmentation • Geographic SegmentationWhat is the relationship between market segmentation and the selection of target markets?