EXERCISE 9-10 Cost-Volume-Profit Analysis and Return on Investment (ROI) [LO9-1] Posters.com is a small Internet retailer of high-quality posters. The company has $1,000,000 in operating assets and fixed expenses of $150,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $3,000,000 per year. The company's contribution margin ratio is 25%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 25 cents. Required: 1. Complete the following table showing the relation between sales and return on investment (ROI). Net Operating Income Sales Average Operating Assets ROI $2,500,000 $475,000 $1,000,000 $2,600,000 $ ? $1,000,000 $2,700,000 $ ? $1,000,000 $2,800,000 $ ? $1,000,000 $2,900,000 $ ? $3,000,000 $ ? $1,000,000 $1,000,000 222222 ? ? ? ? ? ? 2. What happens to the company's return on investment (ROI) as sales increase? Explain.
EXERCISE 9-10 Cost-Volume-Profit Analysis and Return on Investment (ROI) [LO9-1] Posters.com is a small Internet retailer of high-quality posters. The company has $1,000,000 in operating assets and fixed expenses of $150,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $3,000,000 per year. The company's contribution margin ratio is 25%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 25 cents. Required: 1. Complete the following table showing the relation between sales and return on investment (ROI). Net Operating Income Sales Average Operating Assets ROI $2,500,000 $475,000 $1,000,000 $2,600,000 $ ? $1,000,000 $2,700,000 $ ? $1,000,000 $2,800,000 $ ? $1,000,000 $2,900,000 $ ? $3,000,000 $ ? $1,000,000 $1,000,000 222222 ? ? ? ? ? ? 2. What happens to the company's return on investment (ROI) as sales increase? Explain.
Chapter15: Managing Short-term Assets
Section: Chapter Questions
Problem 10PROB
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VIEWStep 5: Working for operating income and ROI at sales of $2,800,000
VIEWStep 6: Working for operating income and ROI at sales of $2,900,000
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