EXERCISE 9-10 Cost-Volume-Profit Analysis and Return on Investment (ROI) [LO9-1] Posters.com is a small Internet retailer of high-quality posters. The company has $1,000,000 in operating assets and fixed expenses of $150,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $3,000,000 per year. The company's contribution margin ratio is 25%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 25 cents. Required: 1. Complete the following table showing the relation between sales and return on investment (ROI). Net Operating Income Sales Average Operating Assets ROI $2,500,000 $475,000 $1,000,000 $2,600,000 $ ? $1,000,000 $2,700,000 $ ? $1,000,000 $2,800,000 $ ? $1,000,000 $2,900,000 $ ? $3,000,000 $ ? $1,000,000 $1,000,000 222222 ? ? ? ? ? ? 2. What happens to the company's return on investment (ROI) as sales increase? Explain.

EBK CFIN
6th Edition
ISBN:9781337671743
Author:BESLEY
Publisher:BESLEY
Chapter15: Managing Short-term Assets
Section: Chapter Questions
Problem 10PROB
icon
Related questions
Question
EXERCISE 9-10 Cost-Volume-Profit Analysis and Return on Investment (ROI) [LO9-1]
Posters.com is a small Internet retailer of high-quality posters. The company has $1,000,000 in operating assets
and fixed expenses of $150,000 per year. With this level of operating assets and fixed expenses, the company
can support sales of up to $3,000,000 per year. The company's contribution margin ratio is 25%, which means
that an additional dollar of sales results in additional contribution margin, and net operating income, of 25 cents.
Required:
1. Complete the following table showing the relation between sales and return on investment (ROI).
Net Operating
Income
Sales
Average
Operating Assets
ROI
$2,500,000
$475,000
$1,000,000
$2,600,000
$ ?
$1,000,000
$2,700,000
$ ?
$1,000,000
$2,800,000
$ ?
$1,000,000
$2,900,000
$
?
$3,000,000
$
?
$1,000,000
$1,000,000
222222
?
?
?
?
?
?
2. What happens to the company's return on investment (ROI) as sales increase? Explain.
Transcribed Image Text:EXERCISE 9-10 Cost-Volume-Profit Analysis and Return on Investment (ROI) [LO9-1] Posters.com is a small Internet retailer of high-quality posters. The company has $1,000,000 in operating assets and fixed expenses of $150,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $3,000,000 per year. The company's contribution margin ratio is 25%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 25 cents. Required: 1. Complete the following table showing the relation between sales and return on investment (ROI). Net Operating Income Sales Average Operating Assets ROI $2,500,000 $475,000 $1,000,000 $2,600,000 $ ? $1,000,000 $2,700,000 $ ? $1,000,000 $2,800,000 $ ? $1,000,000 $2,900,000 $ ? $3,000,000 $ ? $1,000,000 $1,000,000 222222 ? ? ? ? ? ? 2. What happens to the company's return on investment (ROI) as sales increase? Explain.
Expert Solution
steps

Step by step

Solved in 8 steps

Blurred answer
Similar questions
Recommended textbooks for you
EBK CFIN
EBK CFIN
Finance
ISBN:
9781337671743
Author:
BESLEY
Publisher:
CENGAGE LEARNING - CONSIGNMENT
Accounting (Text Only)
Accounting (Text Only)
Accounting
ISBN:
9781285743615
Author:
Carl Warren, James M. Reeve, Jonathan Duchac
Publisher:
Cengage Learning