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H&M Industry Analysis and Competitor Analysis
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- How would sales management activities differ for an SBU following a differentiation strategy versus an SBU using a low cost strategy?Choose a local business Nature of the business, products Forms of business Make atleast 10 unique transactions Journalize and integrate sa revenue cycleListed here are two different firms. Which compen- sation plan would you recommend for each firm, and what reasons would you give for your recom- mendations? (a) A newly formed company that sells lawn care equipment on a door-to-door basis directly to consumers; and (b) the Nabisco Com- pany, which sells heavily advertised products in supermarkets by having the salesforce call on these stores and arrange shelves, set up displays, and make presentations to store buying committees.
- 1. The following applies to relationship marketing except. a. Focuses on maintaining long-term bonds b. Focuses on the sales transaction c. Views personalized service as keyWhen a firm provides a specialized product or service for a narrow target market better than competitors, they are using a: a. market niche strategy. b. process efficiency strategy. c. product differentiation strategy. d. mass customization strategy. All of the following are considered primary activities of a firm except: a. sales and marketing. b. procurement. c. outbound logistics. d. inbound logistics.who are customers to IT company? (please mention and explain briefly)
- For the first 50 years of business, the JohnsonCarpet Company produced carpets for residential use. The salesforce was structured geographically. In the past five years, a largepercentage of carpet sales have been to industrial users, hospitals, schools, and architects.The company also has broadened its productline to include area rugs, Oriental carpets, andwall-to-wall carpeting. Is the present salesforcestructure appropriate, or would you recommendan alternative?______________ imply activities in pre-sales, in-sale and after-sales for customer acquisitions, retention, extension and analysis. Wählen Sie eine Antwort: a. services b. marketing c. sales d. logisticsThe strategy and tactics that are assessed against the business mission, objectives and the target market is called _____________________. a. Situation Analysis b. Retail planning c. Retail Audit d. Retail strategy
- Make BeatBox beverage company's industry analysis as a below instruction. *The Industry analysis provides the context for a more detailed analysis of competition,the company and customers of the company.An industry analysis should enumerate and discuss the most important aspects of a given industry or thesupply side of the supply-demand equation. This section will include Macro Forces including cultural analysis,demographic trends, political/legal, regulatory, and economic forces.Focus on developments and trends within an industry and on any other factors that may make a difference inhow a marketer proceeds with an marketing plan12- The broad description of a retailers objectives and scope of activities it plans to undertake is known as __________________________. a. Overall strategy b. Retail strategy c. Retail Audit d. Organisation missionDifferentiation and Segmentation are different from each other. Differentiation is concerned with _________ a firm competes, while Segmentation is concerned with _________ a firm competes. where, how how, where how, why why, how