Name three companies from the banking, retail, aviation, or shipping sectors with whom you regularly conduct business. What role does IT play in interacting with customers, educating them, and delivering something really unique to them? What percentage of clients do you think digital technology successfully keeps?
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Name three companies from the banking, retail, aviation, or shipping sectors with whom you regularly conduct business. What role does IT play in interacting with customers, educating them, and delivering something really unique to them? What percentage of clients do you think digital technology successfully keeps?
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- Which three firms do you do business with in the banking, retail, airline, or parcel delivery industries? How does IT engage, inform, or provide a distinctive customer experience? How effective is digital technology in retaining customers?Which three companies do you bank with, shop at, fly with, or get packages from? To what extent does IT contribute to consumer engagement, knowledge, and differentiation? What percentage of clients do you think digital technology successfully keeps?‘LinkedIn’ has grown into a platform that firms use for a variety of business needs. Choose a firm of interest and explore the content on its LinkedIn page. How is the firm using LinkedIn to attract customers, suppliers, or employees?
- Describe the impact (or potential impact) of artificial intelligence in the retail industry, or how it is being used to create new markets in the retail industry, or how it is used for competitive advantageDiscuss how e-business is changing conventional company models to maximize consumer value in your own words.How do CRM systems adapt to the mobile needs of sales teams and customers?
- How do marketplace business models create value for both buyers and sellers, and what are the key success factors in building and growing such platforms?LinkedIn has grown into a platform that firms use for a variety ofbusiness needs. Choose a firm of interest and explore the content on itsLinkedIn page. How is the firm that you selected using LinkedIn toattract customers, suppliers, or employees?Excel helped establish the personal computer (PC) as a useful tool for business. What is it about them that makes them so influential?
- Discuss how digitization has change the face of marketing over time and explain it effects on the success or failure of Businesses.Explain the importance of customer retention and lifetime value in subscription-based business models. How can companies improve these metrics?What are some advantages of Walmart purchasing established web businesses? What impact is Walmart’s acquisition of nontraditional retailers likely to have on the shopping habits of Walmart’s customers? How will the aggressive e-commerce plan implemented by Walmart affect operations at its retail locations?