Positioning is one of the most important, but frequently misunderstood concepts in marketing. Describe the concepts positioning and repositioning in detail. Select one firm that needs to reposition itself and describe its current positioning in detail. What isn’t working about its current position? Provide three detailed and specific recommendations for how it could reposition itself for a more successful future.

Positioning is one of the most important, but frequently misunderstood concepts in marketing. Describe the concepts positioning and repositioning in detail. Select one firm that needs to reposition itself and describe its current positioning in detail. What isn’t working about its current position? Provide three detailed and specific recommendations for how it could reposition itself for a more successful future.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter5: Marketing Research And Information Systems

Section5.2: Largest Toymaker In The World: Lego Builds On Past Success

Problem 2C

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