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- What is Data Marketing Research innovation(DMRi) explain its marketing statistics and competitor analysis4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association 8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.
- Research Problem: What are the effects of Facebook advertisements on the consumption of local lip tint products of Grade 12 ABM students? Answer the following questions: 1. Is the problem important and worth researching? 2. What impact might this research have in your perspective? Explain your answer.What are surrogate indicators? How are they used inthe consumer evaluation process?Why do marketers use perceptual maps in product positioning decisio
- As a marketer, at what stage would you incorporate NPS feedback in your marketing research?Marketing question - indentify the major psychological influences on consumer behaviour.Research segmentation, target markets, brand positioning and development, products and services. Perception positioning maps are used to show consumer perceptions of brands in a product category. Search the internet for guides to creating perceptual positioning maps. Choose a category of a product of your choice. Prepare your own map with your brand perceptions in your product category. How do you think the brand that you perceived as the least favorable could be improved? Write an essay summarizing the results of your research.