Which of the following is true of skip questions? Skip questions are not a problem with online surveys since the computer controls the sequence of answering questions. In order to speed through the data collection process, an interviewer may ask the respondent a few skip questions. If a respondent on a survey fails to follow instructions for skip questions, the interviewer may inject a tone of negativity into the interviewing process. If an interviewer (or respondent on a self-administered survey) fails to follow instructions for skip questions, the respondent can skip those questions. If an interviewer (or respondent on a self-administered survey) fails to follow instructions for skip questions, he or she cannot recontact respondents and verify their response

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section10.1: Zappos Runs With Social Media
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Which of the following is true of skip questions?
Skip questions are not a problem with online surveys since the computer controls the sequence of answering questions.
In order to speed through the data collection process, an interviewer may ask the respondent a few skip questions.
If a respondent on a survey fails to follow instructions for skip questions, the interviewer may inject a tone of negativity into the interviewing process.
If an interviewer (or respondent on a self-administered survey) fails to follow instructions for skip questions, the respondent can skip those questions.
If an interviewer (or respondent on a self-administered survey) fails to follow instructions for skip questions, he or she cannot recontact respondents and verify their responses
Transcribed Image Text:Which of the following is true of skip questions? Skip questions are not a problem with online surveys since the computer controls the sequence of answering questions. In order to speed through the data collection process, an interviewer may ask the respondent a few skip questions. If a respondent on a survey fails to follow instructions for skip questions, the interviewer may inject a tone of negativity into the interviewing process. If an interviewer (or respondent on a self-administered survey) fails to follow instructions for skip questions, the respondent can skip those questions. If an interviewer (or respondent on a self-administered survey) fails to follow instructions for skip questions, he or she cannot recontact respondents and verify their responses
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