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Price Discrimination – What & Why? Perfect (First-Degree) Price Discrimination Basics of Price Discrimination Third Bus 33001: Microeconomics Andrew McClellan Assistant Professor of Economics University of Chicago Booth School of Business Week 8 Andrew McClellan Microeconomics Week 8
Price Discrimination – What & Why? Perfect (First-Degree) Price Discrimination Basics of Price Discrimination Third Coupons Why do some companies offer coupons? Some set of people see a lower price If low price yields higher profit, why not lower everyone’s price? If low price yields lower profit, why offer the coupon? From: BananaRepublic.com <custserv@bananarepublic.delivery.net> Subject: Savings to boost your style resolution Date: January 29, 2012 3:24:52 AM CST To: <frankel.alex@gmail.com> Reply-To: <custserv@bananarepublic.delivery.net> Need a style resolution refresh? Take 25% off your entire purchase through 1/31. Code BRBOOST. View in browser Andrew McClellan Microeconomics Week 8 1
Price Discrimination – What & Why? Perfect (First-Degree) Price Discrimination Basics of Price Discrimination Third Pricing for Stata (Statistical Software) Business Single-User: IC vs SE, Perpetual vs Annual License 2/4/12 9:25 AM Order Stata: single-user new purchases (business) >> Home >> Order >> Business single-user new purchases Business single-user new purchases Stata/IC is for researchers with moderate-sized datasets. ( See details .) Each DVD includes Stata installations for Windows, Mac, Linux, and Unix operating systems. ( See details .) For information on all the available licensing options, click here . Stata/IC 12 with PDF documentation Perpetual license Annual license Contents: 1 installation DVD Stata 12 PDF documentation 1 single-user license $1,195 $595 Stata/IC 12 with PDF and printed documentation Perpetual license Annual license Contents: 1 installation DVD Stata 12 PDF documentation 1 single-user license 1 printed Documentation Set *Includes the printed documentation at a 50% discount $1,490 * $890 * Additional printed Documentation Sets $295 * Order Stata ! | Upgrade Stata Products ! | Purchase ! | Support ! | Company ! | Search Go 2/4/12 9:23 AM Order Stata: single-user new purchases (business) >> Home >> Order >> Business single-user new purchases Business single-user new purchases Stata/SE is for researchers with large datasets. ( See details .) Each DVD includes Stata installations for Windows, Mac, Linux, and Unix operating systems. ( See details .) For information on all the available licensing options, click here . Stata/SE 12 with PDF documentation Perpetual license Annual license Contents: 1 installation DVD Stata 12 PDF documentation 1 single-user license $1,695 $845 Stata/SE 12 with PDF and printed documentation Perpetual license Annual license Order Stata ! | Upgrade Stata Products ! | Purchase ! | Support ! | Company ! | Search Go Andrew McClellan Microeconomics Week 8 2
Price Discrimination – What & Why? Perfect (First-Degree) Price Discrimination Basics of Price Discrimination Third Pricing for Stata (Statistical Software) IC: Business vs Educational pricing 2/4/12 9:25 AM Order Stata: single-user new purchases (business) >> Home >> Order >> Business single-user new purchases Business single-user new purchases Stata/IC is for researchers with moderate-sized datasets. ( See details .) Each DVD includes Stata installations for Windows, Mac, Linux, and Unix operating systems. ( See details .) For information on all the available licensing options, click here . Stata/IC 12 with PDF documentation Perpetual license Annual license Contents: 1 installation DVD Stata 12 PDF documentation 1 single-user license $1,195 $595 Stata/IC 12 with PDF and printed documentation Perpetual license Annual license Contents: 1 installation DVD Stata 12 PDF documentation 1 single-user license 1 printed Documentation Set *Includes the printed documentation at a 50% discount $1,490 * $890 * Additional printed Documentation Sets $295 * Order Stata ! | Upgrade Stata Products ! | Purchase ! | Support ! | Company ! | Search Go 2/4/12 9:27 AM Order Stata: single-user new purchases (educational) >> Home >> Order >> Educational single-user new purchases Educational single-user new purchases You must be affiliated with a degree-granting institution to receive educational pricing. Customers outside the United States and Canada: You may prefer to order through your local Stata distributor . ALL PRICES IN USD Stata/IC is for students and researchers with moderate-sized datasets. ( See details .) Each DVD includes Stata installations for Windows, Mac, Linux, and Unix operating systems. ( See details .) For information on all the available licensing options, click here . Stata/IC 12 with PDF documentation Perpetual license Annual license Contents: 1 installation DVD Stata 12 PDF documentation 1 single-user license $595 $295 Stata/IC 12 with PDF and printed documentation Perpetual license Annual license Order Stata ! | Upgrade Stata Products ! | Purchase ! | Support ! | Company ! | Search Go Andrew McClellan Microeconomics Week 8 3
Price Discrimination – What & Why? Perfect (First-Degree) Price Discrimination Basics of Price Discrimination Third Pricing for Stata (Statistical Software) SE Business users: Volume discounts 2/4/1 Order Stata: new volume purchases () >> Home >> Order >> Business new volume purchases Business new volume purchases Click on the associated tab to view pricing and information on that type of Stata. Stata/SE 12 volume purchase Stata/SE is for researchers with large datasets. ( See details .) Stata/SE 12 volume purchase with PDF documentation N Quantity Price 2 $2,795.00 both 3–5 +810.00 each 6–10 +630.00 each 11–25 +475.00 each 26–50 +445.00 each 51–100 +360.00 each 101–200 +235.00 each 201–500 +120.00 each 501+ Contact us Number of users Select quantity Printed Documentation Sets 0 $295 each (regularly $595). Discount available only at time of Stata software purchase. Contents: N installation DVDs Stata 12 Stata/SE 12 volume purchase with PDF documentation and fi year maintenance * N Quantity Price 2 $3,440.00 both 3–5 +990.00 each 6–10 +745.00 each 11–25 +555.00 each 26–50 +505.00 each 51–100 +415.00 each 101–200 +285.00 each 201–500 +150.00 each 501+ Contact us Number of users Select quantity Printed Documentation Sets 0 $295 each (regularly $595). Discount available only at time of Stata software purchase. Contents: installation DVDs Order Stata ! | Upgrade Stata Products ! | Purchase ! | Support ! | Company ! | Search Andrew McClellan Microeconomics Week 8 4
Price Discrimination – What & Why? Perfect (First-Degree) Price Discrimination Basics of Price Discrimination Third Pricing for Stata (Statistical Software) Stata Prices are complicated: Different kinds of discounts Academic / nonprofit discounts Bulk discounts Yearly vs. perpetual license “Better" and “worse" versions (even though making a better version is costless) Why not just sell the better version? Complicated pricing strategies can (apparently) increase profits Andrew McClellan Microeconomics Week 8 5
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