Any one who wishes to become a good writer should endeavour, before he allows himself to be tempted by the more showy qualities, to be direct, simple, brief, vigorous, and lucid.
The King’s English
The plan for the second edition of the classic reference work The King’s English was dictated by the following considerations: (1) to pass by all rules, of whatever absolute importance, that are shown by observation to be seldom or never broken; and (2) to illustrate by living examples, with the name of a reputable authority attached to each, all blunders that observation shows to be common.
Some less important chapters had been designed on Euphony, Ambiguity, Negligence, and other points. But as the book would with them have run to too great length, some of the examples have been simply grouped here in independent sections, with what seemed the minimum of comment.