Communication: The process of transmitting, receiving, and processing information is known as communication. It takes place when the message or information shared by one person is received by another. The person who receives the message then decodes the message shared by the sender and responds to the message as feedback.

Communication plays a crucial role in marketing and business. It means sharing the message. In marketing and business, the messages transmitted by an individual or business through advertising or marketing are dependent on effective communication to be successfully interpreted and analyzed. If the message is not delivered in such a language or format that is easy to understand from the same perspective as that of the sender, then the purpose of the message might fail. Marketing and business depend on encoding messages or information that the business wants to share or communicate. It is the combination of verbal and non-verbal clues that the receiver decodes, and it is very important that the receiver understands the message as it was intended by the sender. If the message shared with the receiver is not understood in the same manner and the receiver's attention is not gained on the message or information passed on, then the communication becomes ineffective. Thus, the success of marketing and business is dependent on effective communication.