Sample Solution from
MARKETING MANAGEMENT
16th Edition
ISBN: 9780135887158
Chapter 1
Problem 1.1Q
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Summary Introduction

To find: Key components of Nike’s marketing strategy.

Introduction: Marketing is a technique or process that requires selling, advertising, and promoting goods and services to build customer relationships. It enables companies to sell their goods to their prospective customers.

Expert Solution

Explanation of Solution

Marketing strategies are the planning done to promote, advertise and sell goods in the marketing.

Key components of Nike’s marketing strategy are:

  • Simple to understand: Invest in image building by passionate showcasing and sports VIP backing, promote high-quality, market-driving innovation, and buy out competing sports brands.
  • Employment of high-profile athletes and celebrities: Nike extensively promotes its products through advertising, particularly those involving high-profile athletes and celebrities.
  • Establishment of logo and brand: Through marketing, Nike has established their brand and logo.
  • Persuading customers: Nike also employs sales marketing methods such as discount codes, to persuade potential clients to purchase their goods.
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