Sample Solution from
MARKETING:CORE
8th Edition
ISBN: 9781260711455
Chapter 1
Problem 1AMK
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Summary Introduction

To discuss: The benefits and wants of the consumer that are satisfied by the given services or products

Introduction:

An activity for communicating, delivering, innovating, and exchanging offerings, which fulfills the organization, customers, its society and its stakeholders at large is defined as marketing.

Expert Solution

Explanation of Solution

The benefits or wants of the consumer met by the given four products are as follows:

  • Product FH: It allows the college students to study very effectively
  • Product N: The safety developed by the running tread
  • Product H: The time saved for vacation or business travelers, who might fly to a destination and requires local transportation without being capable of using rail transit or local buses.
  • Product A: A variety of soft and hard goods, convenience of shopping from house, delivery to any location, and lost costs.
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