STEREOTYPING BY OMISSION AND DECENTERING
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communities are stagnant in time, disregarding their capacity to adapt and endure the ever-
evolving nature of their cultures in the present era.
Erasure of Cultural Diversity: These cultures exhibit remarkable diversity, as evidenced
by various customs, dialects, and worldviews within each nation. Nevertheless, it is frequently
observed that mainstream media tends to oversimplify and generalize Indigenous communities,
resulting in the marginalization and loss of their multifaceted cultural heritage (Major, 2022).
The media's failure to recognize these distinctions adds to an erroneous portrayal of Indigenous
communities as homogenous, perpetuating the assumption that they share a consistent identity.
Underrepresentation of Indigenous Achievements: This is a prevalent issue within
mainstream media since it frequently fails to recognize the noteworthy accomplishments of
Indigenous persons and communities. The lack of adequate representation leads to a restricted
comprehension of the contributions made by Indigenous peoples in several domains, including
art, science, politics, and sports (Nash, 2019). The aforementioned perspective perpetuates a
detrimental narrative that downplays the significant contributions made by Indigenous
communities to Canadian society, disregarding the numerous noteworthy accomplishments they
have attained despite enduring historical challenges.
Historical Causes of Stereotyping by Omission and Decentering
The current dilemma of stereotyping by omission and decentering in popular media is
firmly entrenched in the historical backdrop of colonization and the lingering effects of settler
colonialism in Canada. The foundation for this issue was created by European settlers'
Eurocentric worldview and their conviction in cultural and technological superiority (Berube,
2023). Understanding the historical foundations of this problem sheds light on the persistence of
misrepresentations of Indigenous peoples in mainstream media.