Module Six Short Answer

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Southern New Hampshire University *

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200

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Arts Humanities

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Feb 20, 2024

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docx

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Uploaded by lunarminded

1 “Cultural Contributions of Andy Warhol: His Influence on Culture and Society” HUM-100-H1948 Perspectives in the Humanities

2 “Cultural Contributions of Andy Warhol: His Influence on Culture and Society” Andy Warhol, a prominent artist of the twentieth century, made a significant contribution to art and culture through his impactful cultural works that left a lasting impact on society. One of the cultural works that Warhol created, which had a profound effect on society, was his most famous series of paintings featuring everyday consumer goods, such as Campbell's soup cans. By using the medium of visual arts, Warhol challenged traditional notions of what could be considered art. Warhol's “Campbell's Soup Can” paintings, created in 1962, became a groundbreaking and influential series within the pop art movement. In excerpt from MoMA’s “ One on One Series” , focusing on the Warhol’s innovative use of commercial screen-printing techniques, a new media form for that period, the significance of this cultural work can be seen in the citation below: Painters had long used photographs as a tool, but they typically concealed that fact because it was considered a kind of cheat. With a one-two punch, Warhol brought mass-media photography and commercially purposed silkscreen into “serious” painting. By using techniques of mechanical reproduction (the very techniques through which commercial products were being disseminated and popularized) to depict consumer-oriented subjects, he achieved a provocative marriage of form and content. (Figura, 2023) Description of Media Form and Analysis of Warhol’s “Campbell Soup Can” These paintings showcased Warhol's innovation in several ways. First, Warhol used serial imagery, repeating the image of a Campbell’s soup can across multiple canvas panels. This serial approach allowed Warhol to explore the concept of repetition and mass production in art.

3 Additionally, Warhol devised mechanical techniques to produce these paintings, using silk- screening as a method to transfer the image onto the canvas. This mechanized process allowed Warhol to efficiently produce multiples of the same image, further highlighting the influence of mass production on art. Moreover, Warhol based these paintings entirely on photographs, further blurring the lines between reality and representation in art. Warhol's “Campbell's Soup Can” paintings became an important cultural work because they challenged conventional notions of art and questioned the value and significance assigned to everyday objects from popular culture. These paintings sparked conversations about the role of consumerism and advertising in society, as well as the relationship between high art and mass culture. Through his “Campbell's Soup Can” paintings, Andy Warhol made a significant contribution to art by elevating ordinary objects to the status of iconic symbols. In Warhol’s own words, his inspiration can be depicted in the citation below from an interview in 1973 that I found in a revised transcript that was published in the Oxford Art Journal: Affirming his commitment to repetition over uniqueness, populism over elitism, he explained that mechanical means are today, and using them I can get more art to more people. Art should be for everyone. And in the ultimate rebuke to the Abstract Expressionists’ cult of individual, soul-searching self-expression he declared, the reason I’m painting this way is that I want to be a machine. (Oxford Art Journal, 2018) Questions Regarding Human Culture This Work Prompts: Andy Warhol's “Campbell Soup Can” Painting, with its vibrant representation of a mundane and mass-produced object, prompts numerous questions about human culture. One

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