Implicit Association Tests
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Arts Humanities
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Jan 9, 2024
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docx
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Implicit Association Tests Tyria Foster
College of Humanities and Social Sciences,
Grand Canyon University
PSY-530: Social and Cultural Psychology Mark Segraves
April 5, 2023
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An appraisal of a subject or object is what we mean when we talk about having an attitude toward it. Attitude is a psychological concept. It may be favorable, unfavorable, or neutral, and it has the potential to affect behavior with regard to the thing or person being assessed. (Ajzen, 2012). Personal experiences, interactions with others, and the impact of one's culture all play a part in the intricate process that is the formation of attitudes. Implicit personal biases not only contribute to the formation of attitudes but also have the potential to lead to discrimination on all levels, whether they be local, national, or global. The usage of hidden Implicit Association Tests (IAT), which were created by academics at Harvard University, is one
method that may be utilized in the process of measuring hidden biases. In this article, I will study
how attitudes are created, describe how personal implicit biases might develop understandings at different levels, assess the benefits and drawbacks of using IAT as a research instrument, and reflect on my own results after completing an IAT test focused on sexuality. Attitude Formation Attitudes are formed through a combination of various factors, such as personal experiences, socialization, and cultural influences. Attitudes can be positive or negative and can influence behavior towards certain individuals or groups. Personal experiences are significant in shaping attitudes since an individual's interaction with others can shape their perceptions of the world around them. Socialization is another factor that shapes attitudes where individuals learn certain beliefs and values from family, peers, and the media. Cultural influences also play a role in attitude formation as different cultures have varying beliefs, norms, and values (Ajzen, 2012).
For example, if an individual grows up in a culture where it is acceptable to discriminate against people based on their sexual orientation, they may develop negative attitudes towards
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individuals who identify as LGBTQ+. On the other hand, if an individual grows up in a culture that promotes acceptance and equality for all sexual orientations, they may develop positive attitudes towards individuals who identify as LGBTQ+.
Personal Implicit Biases
Personal implicit biases are attitudes or assumptions that individuals hold about particular
categories of people that they do not consciously recognize as being held (Greenwald & Krieger, 2006). These prejudices are frequently the result of social messages that are transmitted through depictions in the media or cultural practices. They have the potential to shape individuals' views, which can then lead to discriminatory action. Personal implicit biases can form understandings at
local, national, or global levels because they shape how individuals perceive others and make decisions about them. Implicit biases can influence hiring practices, housing policies, criminal justice outcomes, healthcare access, and educational opportunities. For example, studies have shown that implicit racial biases can result in discriminatory policing practices towards minority communities (Godsil et al., 2014). Similarly, implicit gender biases can lead to unequal pay for women in the workplace (Moss-Racusin et al., 2012). Thus, understanding one's own implicit biases is crucial for promoting fairness and equity in society.
Understanding may be formed on several levels by the personal unconscious biases of individuals. Personal implicit biases can impact an individual's behavior toward persons with specific traits, such as race, gender, or sexual orientation, on a more local level. These characteristics include gender, race, and sexual orientation. For instance, police officers who unknowingly hold unfavorable attitudes about African Americans may unintentionally treat African Americans differently than white persons during traffic stops or arrests if they believe that African Americans are more likely to commit crimes.
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