MBA-5010gillance2-1

Alligator, Inc.   Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world's largest apparel retailer. The best-selling brand of Alligator, Inc. is its GatorsTM model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators TM success is related also to the fact that each pair includes "one-size áts all" orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc.   The…

Alligator, Inc. Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world’s largest apparel retailer. The best-selling brand of Alligator, Inc. is its Gators™ model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators™ success is related also to the fact that each pair includes “one-size fits all” orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc. The…

Alligator, Inc.   Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world's largest apparel retailer. The best-selling brand of Alligator, Inc. is its GatorsTM model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators TM success is related also to the fact that each pair includes "one-size áts all" orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc.   The…

Alligator, Inc.   Alligator, Inc. is a shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location for Zara, the flagship chain store of the Inditex group, the world's largest apparel retailer. The best-selling brand of Alligator, Inc. is its GatorsTM model, which is a market leader in the funky, brightly-colored, lightweight shoe market that has enjoyed unexpectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators TM success is related also to the fact that each pair includes "one-size áts all" orthotics to meet the needs of individual consumers. Alligator, Inc. has patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super-secret formula for Coke is valuable to Coca-Cola, Inc.   The…

Current Marketing Mix (4Ps) for WALMART Pricing Strategy How is your product or service priced today? Consider: · How does this compare to competitors? · How sensitive are your customers to changes in price? Place: Distribution Strategy What is your current distribution strategy? Consider: · How does the product get to market? · What intermediaries are involved in the distribution network?

10. Questionable business practices according to antitrust agencies Complete the following table by matching each of the scenarios to the concept of resale price maintenance, predatory pricing, or bundling. Resale Price Maintenance Predatory Pricing Scenario SnapFace is a firm that manufactures polaroid cameras. Suppose SnapFace sells its polaroid cameras to online retailers for $166 each and requires those online retailers to charge at least $176 to shoppers for each polaroid camera. Warm Winds is the only firm producing space heaters. It costs $1,500 to produce one space heater, and Warm Winds sells each space heater for $2,100. After Breezy Hut, a new firm with the same costs as Warm Winds, enters the market for space heaters, Warm Winds starts selling its space heaters for a price of $800. Hynes sells a wide variety of condiments to retail grocery stores. Hynes recently developed two new condiments: a popular barbacuffalo and a much less popular green ketchup. Hynes requires…

a strategy in which the company charges the same price plus freight to all customers, regardless of their location is related to: Select one: a. Freight-absorption pricing b. Zone pricing c.Uniform-delivered pricing d. FOB pricing

The management of a firm wants to increase their firm’s market share by 50% within the next three years. To accomplish this goal, they determined a competitive pricing strategy.  Name of the management function: Reason:

General Transfer Pricing Rule; Goal Congruence American Motors Inc. is divided, for performance evaluation purposes, into several divisions. The Automobile Division of American Motorspurchases most of its transmission systems from another unit of the company. The TransmissionDivision’s incremental cost for manufacturing a standard transmission is approximately $1,350 perunit. This division is currently working at 75% of capacity. The current market price for a standardtransmission is approximately $1,875.Required1. Using the general transfer pricing rule presented in the chapter, what is the minimum price at which theTransmission Division would sell its output to the Automobile Division?a. $1,013b. $1,350c. $1,613d. $1,875

Discuss non-price issues over which a buyer and seller can reach an agreement, and explain why each issue might be important to the buyer or seller?

For the following scenarios suggest a pricing strategy and justify why that strategy is most suitable for that business.  Scenario 1 Corey has just launched an online business selling customized hoodies. The hoodies are high quality and made uniquely for each individual customer. He sells them solely online through his Shopify store. Highlight the correct answer.  a. Penetration pricing  b. Economy pricing  c. Price skimming  d. Psychological pricing  e. Premium pricing  f. Competitor pricing  g. Cost plus pricing  Scenario 2 Ellie writes eBooks for people in business and has a very reputable name but is branching out to follow her passion of writing eBooks for children. This is a highly competitive market where her name as an author is not known. Highlight the correct answer.  a. Penetration pricing  b. Economy pricing  c. Price skimming  d. Psychological pricing  e. Premium pricing  f. Competitor pricing  g. Cost plus pricing  Scenario 3 Maurice is a well-established roofer within…

M/s. Reliable Incorporates are in the business of Garment Manufacturing. The companyis known for its creative and unique designs. The company has local, national andinternational presence. The product categories of the company comprise of formals,casuals, suits, designer wears and wedding outfits with the brand name as “RI”. “For success of any business organization, the most important factor in marketing mix isLocation, Location, Location (Place/Distribution)” Assuming the fact, list down thevarious methods of channel distribution strategies and advise one such strategy for M/s.Reliable Incorporates with appropriate views?

How to apply the marketing concept of "means-end-chain" for American Express Card?

Which of the following is NOT one of the major companies made up the majority (about 75%) of the nitrogen fertilizer market in the US?   Question 8 options:   A)  Nutrien    B)  CF    C)  Koch   D)  Chevron

The US Market Reentry Initiative Germany remains the Otto Group’s most-important regional sales market, followed by France, the rest of Europe, North America, and Asia. In the United States, Otto set up a greenfield division called Otto International and quietly launched Field & Stream 1871, a brand of outdoor clothing, outerwear, footwear, and accessories, in 2010. The products are available only on the Field & Stream e-commerce site. As always, the Otto name is almost nowhere on the site, being visible only on the site’s privacy policy page. Industry experts thought it surprising that Otto launched the clothing line because it had previously left the US market after its acquisition of Eddie Bauer’s parent company, Spiegel, failed in 2009. Still, the Otto Group has received much acclaim for its innovations in the retail arena. For example, according to a Microsoft case study, Otto was the first company (1) to use telephone ordering, (2) to produce a CD-ROM version of its…

Rosewood hotel; a five (5) star hotel was established on the 6th of April, 2016 in Ghana. The hotel adopted differential pricing for different rooms. Interestingly, the hotel has unofficial cartel for deciding the room tariff. Rosewood hotel is located in Tsopoli - away from the city where there is less pollution, and relatively less traffic congestion. It is in fact a beautiful landscape. Rosewood hotel is not into heavy promotion, but the group advertises via magazines and some amount of event sponsorship. They rely more on direct marketing activities. Rosewood’s hotel maintains its natural environment and latest state of the art facilities. The hotel understands the role played by people in a service organization and market their service offer to their own employees so that the employees understand the need for maintaining high quality standards. The service quality at Rosewood Hotel has always met the consumer’s expectation. Process management is an essential element of Rosewood’s…

PokariBeets is the newest sports drink in town. They are the first brand (First Mover) in Bangladesh to make sports drink out of Beet (Vegetable) Juice. What are the advantages & disadvantages they will face in the market? MOST IMPORTANTLY mention how they can overcome/avoid some of the disadvantages. Discuss with examples.

Assignment: Based on the product you selected for your marketing plan in Module 1, submit the following for your marketing plan: Distribution channel strategy Retail Strategy Non-store/online retailing Names and logos of retail and non-retail channels.   (The product and paper I have been putting together is an app called " Mental Health Connect." This app allows mental and behavioral health providers to connect with each other ( from hospitals, clinics, and private practices) for collaboration on mental diagnoses or shared patients. They would pay a monthly fee. Patients can use the app for free (with ad pop-ups from pharmaceutical companies or medical insurance companies) to connect with their providers together or research available mental health educational information ( provided by medical journals and such). Drug and insurance companies could use it if they negotiated a price for the app to allow their information to be available.)

For the following scenarios, suggest a pricing strategies and justify why that strategy is most suitable for that business. Scenario 4: Thamid is a reputable independent financial advisor that specialises in investment advice to wealthy individuals with a net worth of over $1 million.     Scenario 5: Maurice is a well-established roofer within his local area. However he is wanting to expand and gain new customers in the neighbouring town, where he currently is relatively unknown.     Scenario 6: Diana is transforming her home-based invitation business to a small shop in a retail district. She will be providing the first of its kind “eco-invitation”. The invitation (when the individual is done with it) can be planted in a pot to grow into a beautiful flower hence reducing the paper waste.

Walmart is requiring more trade sales promotion from Bolthouse Farms, a juice and smoothie company, to keep extensively promoting its products and displaying them on their shelves. Why will Bolthouse Farms most likely comply with Walmart's request? Declines in brand loyalty have made sales promotions aimed at persuading customers to switch brands more effective. Heightened concerns about value have made customers more responsive to promotional offers. Retailers like Walmart have gained considerable power in the supply chain. Bolthouse Farms prefers sales promotion over the costiler advertising. Retailers like Walmart have become more interested in long-term performance.