Kill The Company Paper-2

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University of Washington *

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475

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Business

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Feb 20, 2024

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docx

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4

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Team A1: Hamda Abdi, Naomi Marteeny, Ben Philipose, Nasheeta Lott, Bradley Gilmore Professor Trapido B Bus 475 C Feb 14, 2023 Apartments.com is a subsidiary of CoStar Group which was founded in 1987 and is known to house the largest comprehensive information on commercial real estate. This information attracts tens of millions of monthly online visitors to one of their websites, these sites include: ForRent.com, ApartmentHomeLiving.com, Westside Rentals, AFTER55.com, CorporateHousing.com, ForRentUniversity.com, Apartamentos.com, Apartmentfinder.com. The website allows users to search for apartments based on various criteria, including location, price range, number of bedrooms, and amenities such as swimming pools, fitness centers, and pet- friendly options. The website also allows users to virtually tour property listings, view photos, and read reviews before seeing a property in person. The company is large and entrenched with revenues reaching 1.94 billion in 2021, this makes it vulnerable to innovation in the market. Generally, large companies resist innovation because they don’t want to cannibalize their existing products and customer base. Large companies tend to embody the ‘if it ain’t broke, don’t fix it’ mentality. One of the biggest weaknesses in the rental community for people trying to find roommates is the lack of efficient roommate-matching services or platforms. Many rental communities leave it up to the tenants to find their roommates, which can be a difficult and time- consuming process for those new to the area or those who do not have an existing social
network. Currently, there are no major players in the roommate finder rental market, many cannot match peers based on their preferences, likes, and dislikes. Currently, the online community for rental platforms consists of major players like Apartments.com, Zillow, Redfin, and Trulia. Currently, there are no options for individuals to source roommates based on preferences and match them to rental units they may be interested in. We believe we can “kill the company” by offering a uniform application for users to find properties and rental roommates in one singular area. Our team would kill Apartments.com by using our product tool, Tribe is a multi-sided social rental platform that combines roommate seeking with apartment hunting. Tribe's objective is to compete in the larger marketplace of an online estate while competing in the marketplace unique value proposition by adding the feature of also finding the ideal roommate. Tribe Online restate. Tribe is a social media platform that combines online real estate and finding roommates. Tribe was created to provide a dedicated platform that combines finding roommates and apartments. Tribe streamlines the process of finding a roommate by matching up users' online profiles with other users who share similar property interests. Tribe offers the unique feature of finding roommates as well as apartments. By implementing a side-by profile of both potential apartments and roommates. The first step of the plan is to manage customer usability. Apartments.com is lacking in ease of using their website. If you, the customer cannot locate tools on the website that is a major problem. Tribe will combat this issue by hiring an expert website designer who will create an optimized featured website with a bonus option to post side-by-side profiles to help customers find their best-fit options for the optimal interface experience. This would be the first part of creating a unique value proposition. The second part of creating a unique value proposition is creating a niche market for
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