8-2 Executive Summary_ Safety Issues in Company B

Discussion 5: Brand Equity Interbrand is a brand consultancy, specializing in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design and naming. Go to the Interbrand 2021 Best 100 Global Brands at (https://interbrand.com/best-global-brands/). Concentrate on the top 20 brands. Compare the top 20 in 2021 with the top 20 from 10 years ago (2011). https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368  Choose one company that was in the top 20 in one of those years, but not in the other. There are three specific benefits of brand equity, which is perceived quality, brand connections, and brand loyalty. Using one of those benefits, explain why the company you chose moved into the top 20, or dropped off.

Write a Research proposal using academic tone and style Research Title: The Impact of Logistics and Supply Chain Management on Business Performance.   Research problem / issue Literature review Determine sample size The data collection methods (draft 15 in-depth interview questions) Data analysis analysis procedures Explain the trustworthiness of the research. Write a Research proposal using academic tone and style Research Title: The Impact of Logistics and Supply Chain Management on Business Performance.   Research problem / issue Literature review Determine sample size The data collection methods (draft 15 in-depth interview questions) Data analysis analysis procedures Explain the trustworthiness of the research.

4. Determine a strategy for Wal-Mart to improve online sales. 5. Write a report to management that describes the primary cause of the problems, a detailed plan to solve them, and show how the plan solves the problems and describe any other benefits it will provide

Article: It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).  Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.  Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4). Margot and her…

Article: It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).  Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.  Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4). Margot and her…

Article: It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).  Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.  Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4). Margot and her…

Article: It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).  Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.  Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4). Margot and her…

Article: It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).  Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.  Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4). Margot and her…

Q1: Finopsis Electric is a coal based electricity manufacturing company. However, in the recent years the cost of coal that it used to import from Timbaktu has increased considerably. Therefore, it is thinking of setting up a coal mining company in Timbaktu. a. What is corporate strategy being followed by Finopsis Electric? Give reasons. b. What is the internationalization strategy followed by Finopsis Electric? Give reasons

Conduct a SWOT (strength, weaknesses, opportunities, and threats) analysis of the 3-page Corporate Travel Policy attached.

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Part 1: External Environment Give examples for each of the 7 environmental factors listed below and explain how a company has made a marketing decision to address that environmental factor. The marketing decision may be product, price, place, or promotion decisions.   •Sample Response: “One social environmental factor occurred when San Francisco 49ers quarterback Colin Kaepernick refused to stand for the playing of the national anthem in protest of what he deemed were wrongdoings against African Americans and minorities in the United States. He stated, "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder." Nike decided to address this social environmental factor in its promotion - an ad campaign that featured a close-up of Kaepernick’s face and…

Module: Strategic Management Practices 1. Analyse the effectiveness of defensive strategies ( Retrenchment, divestiture & liquidation) for a company, using appropriate examples of your own.

Case Study: Starbucks Social Media Marketing Strategy With more than 17000 Starbucks stores in the world, spanning throughout 49 countries, connecting and engaging with the customers is a very important aspect of Starbucks philosophy and one of the reasons why they have been so successful in their social media strategy. Starting in October 2008, Starbucks started to connect to the cyber world of social media, and that speaks for itself in the number of "Fans" the company is engaging with Facebook is a social media platform that incorporates different types of videos, content, and has active interactive activities with the fans Social Media Marketing Strategy Starbucks has built social media as a key part of its marketing mix, a stable platform for advertising and promotions. At the same time, it creates a centre of attention to attract web traffic to the social networking site fan page with heavy advertising and promotion activities. The social media marketing strategies that Starbucks…

The last Joint Commission report for Community Hospital was unfavorable with regard to employee ongoing education. Top executives admitted they set other priorities and the managers concurred. Overall the report was very good and the managers were pleased, but determined to focus on education during the coming year. With this mandate, upper-level management developed one corporate objective relating to education as the budget process for the coming year began. This corporate objective read: Corporate objective III: To educate health care professionals within the enterprise to meet the health care needs of society and to define 5-year plans to meet educational needs for several professional groups. The corporate objectives were distributed and discussed at a meeting with middle managers. The responsibility for developing departmental objectives for the coming year was delegated to the managers. Community Hospital culture was participative in nature and the flowchart in Figure 5-1 in…

The last Joint Commission report for Community Hospital was unfavorable with regard to employee ongoing education. Top executives admitted they set other priorities and the managers concurred. Overall the report was very good and the managers were pleased, but determined to focus on education during the coming year. With this mandate, upper-level management developed one corporate objective relating to education as the budget process for the coming year began. This corporate objective read: Corporate objective III: To educate health care professionals within the enterprise to meet the health care needs of society and to define 5-year plans to meet educational needs for several professional groups. The corporate objectives were distributed and discussed at a meeting with middle managers. The responsibility for developing departmental objectives for the coming year was delegated to the managers. Community Hospital culture was participative in nature and the flowchart in Figure 5-1 in…

The last Joint Commission report for Community Hospital was unfavorable with regard to employee ongoing education. Top executives admitted they set other priorities and the managers concurred. Overall the report was very good and the managers were pleased, but determined to focus on education during the coming year. With this mandate, upper-level management developed one corporate objective relating to education as the budget process for the coming year began. This corporate objective read: Corporate objective III: To educate health care professionals within the enterprise to meet the health care needs of society and to define 5-year plans to meet educational needs for several professional groups. The corporate objectives were distributed and discussed at a meeting with middle managers. The responsibility for developing departmental objectives for the coming year was delegated to the managers. Community Hospital culture was participative in nature and the flowchart in Figure 5-1 in…

marketing and financial capabilities of Nivea

Subject : enterprenuership  Question: suppose we have a milk industry then we have to explainin it usins five applications of the model .(attached below kindly refer to it)

Case Study: Marketing ethics Make Yourself Feel Good   The Ethical Superstore (http://www.ethicalsuperstore.com) states its mission as enabling customers to make choices that let them feel good about their purchases. To this end, they offer a broad range of products from ethical sources around the world. The Ethical Superstore takes all the angst out of ethically conscious buying and relies on customers’ passions rather than price sensitivity. The website is a one-stop-shop to protect the planet, find eco-friendly alternatives, support farmers and small businesses in developing countries, buy fair-trade items, use local resources, and cut carbon emissions. With scarcely a thought, the environmentally concerned consumer has had all the hard work taken out of purchasing decisions. Customers can even make an extra charitable donation at the checkout!   What are the likely buying factors for customers making purchases from a business like this? Is it ethical to charge a premium price for…

SWOT Analysis Uber Ridesharing Threats What are the tactics that competitors use to pursue customers? What are the strengths of the company's biggest and or emerging competitors? In what ways are the competitors' products or services superior to the company's offerings? How are competitors likely to respond to any changes in the way the company markets? Is the company behind in adopting new technologies for marketing? Describe any ways in which international competitors are taking away market share? What do customers dislike about the company? Describe and analyze if market demand is decreasing?

Introduction: Include a brief introduction of the company. Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors. Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below. Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy? Place: Begin with a theoretical definition of place. What are the distribution channels used by your company? Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company? Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of…

Business News: Capitec joins the home-loan market in a long-awaited moveCapitec has announced on Tuesday that it has officially entered the home loans market. Capitec has announced that it hasjoined the home loans market on Tuesday afternoon, great news for clients of the highly popular bank. With the highestnumber of clients, Capitec has not offered up secured lending to procure homes and only recently launched 'purposelending' to fund vehicles in April. The bank announced a partnership with SA Home Loans and is offering interest rates from6%, a whole percentage point below prime, which places Capitec in direct competition with other major banks that havebeen in the game for decades.While the home loan has been named Capitec Home Loans, it is SA Home Loans and not the bank itself which will actuallyassess and approve customers. The loan will be digitally-led and is offering finance for properties up to R5 million over thecourse of 30 years. In addition to promising an answer in five…

Study: “The Woolworths strategy in implementing the marketing concept”    Explain the four principles of the marketing concept. Use quotes from the case study to show the strategies that Woolworths employed when implementing the marketing concept.

Questions: 1. What steps in the purchasing process are done electronically versus on paper? 2. What types of controls can be used as a result of e-procurement in the sourcing process? 3. What do you think are the challenges associated with implementing e-procurement in this example? FedEx. ILLUSTRATI VE The sour cing process applies a rigor ous, proven methodol ogy to categories selected during an opportunity diagnostic Sourding Process Selected Adtivities Confim uer requirements • Develop category definition Define baic charact Profile the Sour ding Group rateritios Understand industry and supply markets Aszess ber gaining postion Evaluste aternative strategies Select appropriate approaches and techniques Select Sourcing Strategy Identify aalified suppliers • Determine supplier value added capabilities Develop pplie hort l Gemer ate Supplier Portfolio • Verify and adjust sourdng strategy Develop implementation plan Select implementation Ran negotiation ategy · Evaluste applier…

Subject: digital business management Q: Select any one industry from primary sector (producing raw materials). Do an online marketplace analysis to assess competitor, customer and intermediary and their use of the Internet in the specified industry. Discuss the issues in managing digital business infrastructure for the identified sector. Note: References and in-text citations are important.

Bt cotton seedsBT COTTON: MIXED VIEWS ON GM CROPSCotton is leading commercial crop grown in India for its valuable fiber. The crop is highly susceptible in insects, and 50% of total insecticides used in the country are applied only to cotton. India had adopted three Bt cotton hybrids for commercial cultivation in 2002. The adoption had been approved by the Genetic EngineeringApproval Committee (GEAC), the Ministry of Environment and Forests, and the Government of India. Bt cotton is resistant to bollworms, the major cause of high yields losses. In India, Bt cotton was introduced after conducting several tests and experiments to assess its safety and agronomic benefits. The GEAC had approved of Bt cotton based on reports from experiments conducted, and finally declared it to be safe. Many Indian companies had shown their interest in this technology. By 2007, GEAC had approved almost 131 Bt cotton hybrids developed by 24 companies. However, the introduction of any new technology requires…

Analysis of various strategic actions (offensives/defensives; first mover/late mover; expanding Loblaws scope of operations; outsourcing) that the company Loblaws utilizes to strengthen its overall strategy. Guidelines • If the loblaws has used any of the additional strategic actions (i.e., offensives/defensives, first mover/late mover, expanding its scope of operations, outsourcing), you are expected to make a clear statement about it and provide clear evidence to support your statements. However, if the company has not used some of the actions, there is no need to discuss them.

strengthening brand recognition: pandora could enter a foreign market to have a strong global presence which can be love advertising its service and hiring known personalities to help them achieve this.

Question 2 Discovering market potentials is a key reason for conducting marketing research.following the completion of the study,the organization must carefully assess its potential and choose which markets to penetrate .once on the market,it must provide sales projections based on predicted demand"Discuss the statement.

Explain the market summary of Air Asia company as a part of the situation analysis.

Scenario: You work for Company XYZ and are assigned to work with the marketing team dedicated to a line of baby products.  Write a 50-word description for a new product, an eco-friendly baby diaper.  Create a name for this eco-friendly diaper.  Be sure to mention the feature and details about the product, and how it differs from other leading diaper brands. Part two of the activity is to answer the following: (1) Who is the audience for business communication? (2) What is the audience’s general attitude toward the product? (3) What does the audience need to know?