ICA #2 FV(1)

This is short question and has 5 sub parts interrelated.   1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path.   2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source.   3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…

principles of marketing

Which of the factors in PESTEL analysis might have the most strategic relevance for the Nestle? Please explain.

The use of management science in "market analysis". List three positive and negative outcomes from this application of management science.

C.      how can a company effectively identify and target the most profitable customer segments within a chosen market? What strategies can be used to maximize profitability within these segments?

Conducting an effective business analysis involves carrying out five (5) key steps.      Briefly describe these five (5) steps.

We have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1- Select a positioning strategy most suitable for your product idea. Explain your choice. 2- There are 3 types of customer decision making processes, real, impulse and habitual. Select the most applicable to your product. Explain your answer. 3- A product has  distinct layers,namely core, tangible, augmented, potential and the product image. Explain each layer and how it applies to ABC head ohones

How would the success of this approach be bene,measured- that is, what metrics would be more usefulthan the typical metrics used in developed countries?Be creative and develop a list of several possible metricsthat firms might use 10 measure their success in thesenevv developing markets. Hine: Keep closely in mindwhat firms hope 10 accomplish by increasing their presence and sales in those markets

Market analysis offers managers insights into the interrelationships of firms, consumers, and products so that they may understand and predict consumers’ (possibly competitors) response to their actions. Critically explain four (4) reasons for correctly defining a market.  Critically evaluate four (4) critical dimensions of market analysis in the marketing planning process.  Apply real marketing examples from specialty coffee chains to both your answers.

Identify the various business scenarios in which can be business analytics applie?  What type of decision making will be done in each scenario?

6. Which business tool can be used to conduct a competitive analysis.   7. Three key steps in developing a firm's marketing strategy are   8. The P's of the marketing mix are

How is the field of marketing analytics affecting a business/organization? What changes will occur as a result? How do the tools and techniques of marketing analytics help persuade executives? What types of executives would find marketing analytics particularly persuasive? What dependent variables does your organization track at the executive level? How do those variables change as one goes lower in the organization, such as the product or service level?

1. What is the difference between the Sales and Marketing Process and the Sales and Marketing Modules in Enterprise Resource Planning Systems and what is management Control Process? 2. How does ENTERPRISE RESOURCE PLANNING help in the Customer Relationship and How would sales and distribution ben integrated with other modules?

Propose a strategic direction for Sharaf DGGive recommendations on the capabilities and processes that the company needs to develop in order to be competitive, and how to acquire them

As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product. 1. Explain to him the approaches he can consider 2. Analyze the factors that need to be consider for each approach. 3. Illustrate to him the potential stages of the market his product needs to survive to be successful on the market.

Explain the elements of strategic thinking (at least 4 elements) and their importance in a business decision and management to ensure effective organizations to sustain their performance and survive for long term.

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1.      Below is a list of potential market segments (please see diagram), the task for this activity is to develop a Developing segment profile for a few of the segments. MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money. Focus on quality This is a segment of consumers who are  interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time. Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis. Attracted to strong brands This market segment is less involved in their purchase decision, and will rely…

Please identify it its strength weaknesses opportunity or threats

What is “Business Model Design and Innovation”? Provide examples and discussion for each factor listed.

A company's competitive strategy should   A) be well matched to its internal situation and predicated on leveraging its collection of competitively valuable resources and competencies. B) be well attuned to doing an outstanding job of satisfying the needs and expectations of niche buyers. C) ensure it is designed to concentrate on a small range of products so it can react quickly to competitive moves. D) be aligned toward being at least an average performer within the industry. have the resources and capabilities to incorporate standard attributes into its product offering.

Read the following carefully and answer questions 1             The Product: Fruit growers face particular problems in marketing their produce. It is very difficult for them to distinguish their products from those of their competitors. These businesses, by their very nature, are product-oriented. They have to produce good products to have any chance of surviving in the market. Your task is to advise a fruit grower on how they could market their produce to ensure that the distinctive qualities, or unique selling points, are stressed.   One example, which may be of help, is the South African fruit industry. By working together under the Cape label, they have managed to distinguish their produce from their competitors' produce. The use of a generic label for all produce has been used by other fruit producers such as Spanish oranges, Israeli avocados, and so on. You should try to think of a different approach for the fruit grower you are advising.     Question 1      As a Marketing…

Focused strategies keyed either to low-cost or differentiation are especially appropriate for situations where Copyright © by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation O the industry has many different niches and segments, thereby allowing a focuser to pick a competitively attractive niche that is not only suited to its competitively valuable resources and capabilities but also lessens the risk of overcrowding that occurs when too many rivals attempt to focus their energies on the same target segment. O the industry is growing rapidly, a company can achieve a big enough volume to fully capture all the available scale economies, and the product offerings of most rival sellers are weakly differentiated. O buyers have low costs in switching from one seller's brand to another, buyer, bargaining power is relatively strong, and buyers' needs and uses of the product are diverse. O the industry contains…

Cohort segmentation is a method used to segment the market for the greatest strategic implications. Find a healthcare related service, product, or organization on one of a multitude of social networking sites. Review the seven categories. Which cohort segmentation section is the service, product, or organization geared for on the site? Why would this type of marketing be successful? Select another cohort segmentation category. From a management perspective, what recommendations could you make to the marketing department to broaden the marketing efforts to include another cohort segmentation not currently being targeted.

I need type answer. . How do the integration of strategic foresight, stakeholder engagement, and data-driven decision-making enhance the multifaceted skills required for effective business goal setting in a dynamic and globally competitive environment?