Unit 2 Assignment
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Western Dakota Technical Institute *
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GB512
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Business
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Feb 20, 2024
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docx
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Uploaded by jessicalkazmer11
Chalmers Controls
Memo
To:
Roxanna Wheaton, President
From:
Jessica Hall, Marketing Director
cc:
Date:
10/10/2023
Re:
German Market Analysis
Dear Mrs. Wheaton,
I have spent a considerable amount of time researching and finding what I believe to be a great market for us to expand into. I think that we should be focusing our expansion efforts into Germany. With Germany being the fourth largest economy in the world (International Trade Administration, 2022) I think that this market would be an excellent choice. Germany makes up one-fourth of the European GDP as of 2021 and with a population of 83.2 million people (International Trade Administration, 2022) there is
a huge potential for growth. Business Culture
I have researched and compiled a list of business expectations in Germany. The expectations are as follows:
Once we identify possible clients we want to use the Industrie und Handleskammer (Chamber of Commerce) to make the corporate introductions.
Once we have a potential client that wants more information from us we will want to plan ahead two to four weeks to set a meeting.
Germans like a meeting that stays on point, formal dress code is standard.
Germans value punctuality and time management
Roles and titles are very highly respected and using first names is not the norm
Once they decide they want to move forward negotiations can take time and we must remain patient. (Baumgartner, 2022)
Business Writing Expectations
Germans like writing communication to be concise and to the point which to us can sometimes come across as rude but they prefer to get to the point and not beat around the bush (Chillistore & Pfeiffer, 2022). I have found they have specific standards for a business letter and those are as follows:
Margins should be top 4.5cm, left 2.5cm, right 2cm, bottom 2.5cm
Font can be anything but Arial or times New Roman and size should be 12pt but if there is a
lot of information to cover you can go to 11pt
You should have a header that has our name and address aligned top left. Three line down you should then have the recipients name, address and the date of the correspondence
The subject line can be one to two lines but no more than two. You can use bold lettering and you can make this text slightly larger, 13 or 14pt font
There should be one blank space followed by the body of the letter
The ending should be something to the effect of mit freundlichen gruben (with best regards) followed by three blank lines and then the signature. (Deutsch mit Leo, 2023)
I believe that since Germany is such a large market that will continue to grow this is the best place for us to concentrate our efforts on. Knowing the best way to communicate with our potential clients will make us successful in this market.
Sincerely,
Jessica Hall
Marketing Director
2
References
Baumgartner, M. (2022, July 26). Guide to Understanding German Business Culture & Etiquette - Preply Business
. B2b-Understanding-German-Business-Culture. https://preply.com/en/blog/b2b-understanding-german-business-culture/
Chillistore, & Pfeiffer, K. (2022, April 6). German Business Correspondence: Don’t Mix Up Your Du and Sie
. Chillistore. https://www.chillistore.com/blog/german-business-correspondence-
dont-mix-up-your-du-and-sie/
Deutsch mit Leo. (2023, March 23). Business letter in German | Deutsch WTF
. Https://Deutsch.wtf/.
https://deutsch.wtf/business-letter-in-german/
International Trade Administration. (2022, August 4). Germany - Market Overview
. Www.trade.gov. https://www.trade.gov/country-commercial-guides/germany-market-
overview
Jessica Hall, Marketing Director
3
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Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish.
The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers.
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arrow_forward
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arrow_forward
FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics. Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish. The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers. Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time, multiple sources of…
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Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish.
The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers.
Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians.
“In aquaponics, you have the opportunity to have, at the same time,…
arrow_forward
FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics. Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish. The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers. Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time, multiple sources of…
arrow_forward
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