Costco Wholesale Case (my answers) part 1

Look at the question below

5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?

what are some similarities and differences of the business environment between Toyota Corporation and Costco Wholesale?

1. What are 2 ways in which your company can avoid a disruption created by a regular vendor that cannot deliver a component of a product you make? 2. Describe one advantage and one disadvantage for the Push business model

How does WhyFarm by Alpha Sennon make revenue to continue functioning? How many sources are there and what are their advantages and disadvantages?

Select two stores that you shop regularly. What competitive advantages do those stores have over their competitors that cause you to shop there rather than at the competitors? Develop your personal mission statement, with supporting goals.

John Francois Stores has experienced success throughout its years of operations. However, there is no one at the organization at present who understands how the organization should be evaluated with the objective of taking corrective action, if required.You are given the opportunity to advise Mr. Francois, his family and senior staff regarding the process of strategy evaluation, how the objectives are evaluated as well as the challenges that may arise. You need to be clear in providing advice to members of the organization with respect to measuring its performance. Therefore, what would say to Mr. Francois, his family and senior staff.

Telephone and direct-mail retailers: have real trouble selling because they only target the really wealthy. have real trouble reaching their target markets, since their customers are so dispersed geographically. can do well with products that would be unprofitable for a local retailer to carry. All of the above are true. None of the above is true.

BB Residential Cleaning and Ironing Services is an on-site residential cleaning and ironing service sold through an online platform.   What is your strategy for selling your goods? How will your customers get the good you are selling?

Hands-On Marketing: Crafting a Simple Strategic Plan Select a retail establishment you will use for analysis. Identify its direct competitors, its target market and positioning, its strategy with respects to its competitors, its retail formats and its bases for developing a competitive advantage relative to its competitors. Outline the retailer's strengths, weaknesses, opportunities and threats relative to its competitors. Pick a specific market which the company does not operates/caters and make a recommendation of whether the retailer should enter the market and if so, how it should do so. Below is the prescribed format to be accomplished and submitted on or before the Final Examination period. Name of Retail Establishment Target Market Market Position Current Retail Format Situational Analysis (SWOT) Recommended Strategies

How would the sizes of the potential market, available market, qualified available market, and served market vary for a business/organization? What are some limitations of the NAICS (North American Industry Classification System) categorization scheme? Under what circumstances is believed that the top-down market sizing approach would be more accurate? What about the bottom-up approach?

Please answer CLO #3 CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories.  CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. Identify two firms in two different industries that you believe exhibit a nimble nature in their operations.  What specific evidence leads you to believe these firms are nimble, especially in their channel and supply chain activities?

Identify some of the differences on the below-mentioned business types with regard to how these offerings could be marketed differently – you can also refer here to the 7 Ps and the B2B business types.  • financial services• raw materials offerings• original equipment manufacturer (OEM) offerings• maintenance, repair, and operations (MRO) offerings• consulting service

Reasons for doing the business model analysis What do we think of our enterprise-level offering? Is this information going to be helpful to our company?

3. Recommend a strategy for growing the Membership Purchase service by effectively integrating the intellectual property and e-commerce components of Bilibili.

Part III - Internal Analysis Identify and explain at least three core competencies of Homedepot.  Conduct a VRIO analysis of Homedepot and make a conclusion for each core competency

Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.

Key account management is a strategy used by suppliers to target and serve high-potential customers with complex needs by providing them with special treatment in the areas of marketing, administration and service. As a Sales Manager, you have been tasked by management to consider setting up key accounts. Explain five (5) circumstances under which you feel a company is more likely to move towards setting up key accounts. In addition, briefly discuss five (5) criteria to consider in selecting key accounts for your company.